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Vice President, Product Marketing

Company: Apptio, Inc.
Location: Bellevue
Posted on: January 5, 2021

Job Description:

You Apptio is looking for an experienced enterprise SaaS product marketing leader with a passion for growing businesses at scale. You will be responsible for driving the go-to-market strategy, messaging and positioning, and market intelligence for our core IT financial management (inclusive of cloud and agile) products. You should be an excellent communicator, simplifier, and self-starter with a proven track record of working across customers and executive stakeholders in sales, marketing, product, and support. You are an experienced leader energized by scaling a business to $500M and beyond. Us The Product Marketing team is responsible for Apptio's thought leadership, go-to-market strategy, product positioning and messaging, market intelligence, and packaging and pricing. We are a high performing team with an entrepreneurial spirit and an eye on results. We promote a culture that is committed to innovation and thrives on teamwork. Our results depend on the ability to work across teams, understand the needs of customers and buyers and translate that into strategy, go-to-market offerings, and messaging that is differentiated and compelling. What We Want You To Do As the Vice President of Product Marketing, you will own the market growth strategy and for Apptio's expanding suite of products. You and your team will own the development of product positioning and messaging, go-to-market team enablement, creation of new solution offerings, development of market and competitive intelligence, and execution of high-impact product launches that drive product adoption and increase customer lifetime value. You'll also be responsible for synthesizing field, customer, partner, and market feedback to understand and clarify the needs of our core buyers. You'll be working directly with corporate marketing, sales, and product leadership to build out the buyer's journey, develop engaging content, and inform demand generation strategies that build and accelerate pipeline. Requirements Basic Qualifications: 10 years of enterprise software experience in product marketing, go-to-market planning, and new product launch Track record of creating impactful messaging, positioning, and value proposition creation Experience developing market and competitive intelligence Proven cross-functional leadership skills Bachelor's degree in marketing, business, IT or technology Preferred Qualifications Excellent communication, presentation and writing skills Demonstrated track record of delivering results in high growth, innovative and fast paced environments Pragmatic Marketing certification or equivalent Strong executive presence and customer facing skills CIO, VP of IT, and CFO of IT marketing and selling support experience a plus Enterprise SaaS application product marketing experience preferred Apptio Inc. is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary. Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Keywords: Apptio, Inc., Bellevue , Vice President, Product Marketing, Advertising , Bellevue, Washington

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