VP of Marketing
Company: Traject
Location: Bellevue
Posted on: February 20, 2021
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Job Description:
About TrajectTraject is an innovative, fast-growing suite of
marketing technology software that works with marketers, digital
agencies, and brands to manage and grow their businesses.Since our
inception in early 2018, we have made nine acquisitions across
social media software, review management, SEO, and
data/dashboarding. Our strategy is to buy deep-functionality,
best-in-class software tools and combine them into one suite. In
the complex and crowded martech environment, Traject stands out as
the brand that digital agencies and marketers can trust.Our company
works as one organization across multiple brands. This structure of
shared resources, talent, and expertise allows us to accelerate
growth across our organization. Traject has over 100 employees and
is headquartered in Seattle, Washington. We are backed by Alpine
Investors, a People-First private equity firm.Job DescriptionAs
Vice President of Marketing, you are responsible for leading and
growing a world-class customer acquisition funnel for our six
brands: Grade.us, GatherUp, Fanbooster, Cyfe, Traject Data, and
Authority Labs.Most of our growth is driven by inbound leads and we
invest heavily in SEM campaigns, SEO, and content development. You
will play a critical role in the trajectory of our company and this
role is highly strategic. You will manage, coach, and grow our
marketing team. The ideal candidate is both creative and
analytical, excited to work in a fast-paced environment, and eager
to embrace the challenge and opportunity of managing multiple
brands. You will be part of our executive team and will report
directly to the CEO.Key responsibilitiesStrategy and positioning /
Go to market:* Establish a clear marketing strategy, based on deep
understanding of our products, value propositions, competitors, and
analytics* Establish a clear voice and marketing message and spread
it through marketing channels and thought leadership* With deep
insights into our customers, play an important role in the product
strategy and roadmap prioritization* Collaborate with executive
team on pricing and packagingDemand generation / Performance
marketing:* Formulate, optimize, and drive scalable go-to-market
activities and demand generation programs for new customer
acquisition* Own and optimize all digital marketing campaigns
(Adwords, social, etc.) and other customer acquisition channels
(organic, social, G2, Capterra, email marketing, etc)* Develop,
manage and provide on-going analytics through KPI dashboards.
Monitor data from marketing activities, adjusting strategies and
plans based on outcomesBusiness and strategic leadership* Take a
holistic view of the business and collaborate effectively with the
CEO and executive team to drive business forward* Develop and own
marketing forecasts and budget* Lead, mentor, develop, and grow our
existing team of six talented individualsDesired Skill and
Experience* Proven leadership experience in digital marketing,
ideally in a high-growth SaaS environment* 3+ years of marketing
leadership experience (Director level or above)* Established
successful demand generation disciplines in prior roles* Experience
allocating the appropriate budget to drive new customer acquisition
while thoughtfully managing acquisition costs* Demonstrated track
record of elevating a brand's awareness and brand building*
Knowledge of salesforce (CRM) and sales processes, demonstrated
knowledge of CRM architecture and best practices* Knowledge and
execution of SEO best practices and strategy* Experience and
success in attracting, developing, and retaining A players*
Experience in the digital agency, social media, and/or martech
industry a plus* 4-year degree in marketing or related
programPersonal Characteristics* Strong alignment with the Traject
values: One Team, Above and Beyond, Hustle, Challenger, Growth
Mindset, and Inclusive* Emotional Intelligence and Leadership: Be a
leader that people respect and are excited to follow and learn
from* Strong collaborator and consensus builder with a low ego*
Analytical: Finds meaning and action in numbers, and is a
data-driven decision-maker* Resourceful: Figures out how to achieve
results creatively with finite resources* Excellent communicator:
Written and oral* Stellar time management and organizational
skills* Impeccable integrity and ethical standards. Self-aware,
accepting, honest, open, and respectful of othersOther Information*
Location: Seattle, Washington (although we are fully-remote during
Covid-19)* Compensation: Competitive* Other Benefits: 401k
matching, medical, dental and vision healthcare coverage, FSA,
competitive PTO, sick days, and holidays
Keywords: Traject, Bellevue , VP of Marketing, Advertising , Bellevue, Washington
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