VP of Marketing

Company: Traject
Location: Bellevue
Posted on: February 20, 2021

Job Description:

About TrajectTraject is an innovative, fast-growing suite of marketing technology software that works with marketers, digital agencies, and brands to manage and grow their businesses.Since our inception in early 2018, we have made nine acquisitions across social media software, review management, SEO, and data/dashboarding. Our strategy is to buy deep-functionality, best-in-class software tools and combine them into one suite. In the complex and crowded martech environment, Traject stands out as the brand that digital agencies and marketers can trust.Our company works as one organization across multiple brands. This structure of shared resources, talent, and expertise allows us to accelerate growth across our organization. Traject has over 100 employees and is headquartered in Seattle, Washington. We are backed by Alpine Investors, a People-First private equity firm.Job DescriptionAs Vice President of Marketing, you are responsible for leading and growing a world-class customer acquisition funnel for our six brands: Grade.us, GatherUp, Fanbooster, Cyfe, Traject Data, and Authority Labs.Most of our growth is driven by inbound leads and we invest heavily in SEM campaigns, SEO, and content development. You will play a critical role in the trajectory of our company and this role is highly strategic. You will manage, coach, and grow our marketing team. The ideal candidate is both creative and analytical, excited to work in a fast-paced environment, and eager to embrace the challenge and opportunity of managing multiple brands. You will be part of our executive team and will report directly to the CEO.Key responsibilitiesStrategy and positioning / Go to market:* Establish a clear marketing strategy, based on deep understanding of our products, value propositions, competitors, and analytics* Establish a clear voice and marketing message and spread it through marketing channels and thought leadership* With deep insights into our customers, play an important role in the product strategy and roadmap prioritization* Collaborate with executive team on pricing and packagingDemand generation / Performance marketing:* Formulate, optimize, and drive scalable go-to-market activities and demand generation programs for new customer acquisition* Own and optimize all digital marketing campaigns (Adwords, social, etc.) and other customer acquisition channels (organic, social, G2, Capterra, email marketing, etc)* Develop, manage and provide on-going analytics through KPI dashboards. Monitor data from marketing activities, adjusting strategies and plans based on outcomesBusiness and strategic leadership* Take a holistic view of the business and collaborate effectively with the CEO and executive team to drive business forward* Develop and own marketing forecasts and budget* Lead, mentor, develop, and grow our existing team of six talented individualsDesired Skill and Experience* Proven leadership experience in digital marketing, ideally in a high-growth SaaS environment* 3+ years of marketing leadership experience (Director level or above)* Established successful demand generation disciplines in prior roles* Experience allocating the appropriate budget to drive new customer acquisition while thoughtfully managing acquisition costs* Demonstrated track record of elevating a brand's awareness and brand building* Knowledge of salesforce (CRM) and sales processes, demonstrated knowledge of CRM architecture and best practices* Knowledge and execution of SEO best practices and strategy* Experience and success in attracting, developing, and retaining A players* Experience in the digital agency, social media, and/or martech industry a plus* 4-year degree in marketing or related programPersonal Characteristics* Strong alignment with the Traject values: One Team, Above and Beyond, Hustle, Challenger, Growth Mindset, and Inclusive* Emotional Intelligence and Leadership: Be a leader that people respect and are excited to follow and learn from* Strong collaborator and consensus builder with a low ego* Analytical: Finds meaning and action in numbers, and is a data-driven decision-maker* Resourceful: Figures out how to achieve results creatively with finite resources* Excellent communicator: Written and oral* Stellar time management and organizational skills* Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, and respectful of othersOther Information* Location: Seattle, Washington (although we are fully-remote during Covid-19)* Compensation: Competitive* Other Benefits: 401k matching, medical, dental and vision healthcare coverage, FSA, competitive PTO, sick days, and holidays

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