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Sr Integrated Marketing Manager

Company: T-Mobile
Location: Bellevue
Posted on: November 19, 2021

Job Description:

Sr Integrated Marketing Manager The Sr Integrated Marketing Manager, Base Integrated Marketing and Strategy (IMS) will have responsibility for developing TMobile's customer base engagement and marketing communication strategies in support of our Consumer line-of-business (LOB). This individual is responsible for planning, creating and launching holistic base integrated marketing communications to implement strategies and objectives that that enable stakeholder teams to achieve their commercial objectives, namely around churn, loyalty, retention, and brand engagement. This opportunity is a challenging and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization. A Masters or Advanced Degree is preferred Bachelors Degree required along with the following:7-10 yearsMarketing experience in authoring and executing national integrated marketing plans with recognized B2C brands2-4 yearsDelivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.Digital MarketingMust have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.Consumer InsightsExceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.LeadershipCampaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Marketing strategy & planning: Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation. Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to ensure flawless execution against the strategy for T-Mobile's consumer products and services, bringing plans to market on time/on budget.Customer-centric communications: Partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectivesData-driven & insights: Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives Partner with Consumer Insights team to understand and balance consumer insights, competitive insights, value proposition development and analytical insights to guide enterprise decisions on marketing investment.Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.Influence: May lead/mentor other managers and influence cross-functional teams.Also responsible for other Duties/Projects as assigned by business management as needed. Equal Employment Opportunity We take equal opportunity seriously-by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Sr Integrated Marketing Manager, Advertising , Bellevue, Washington

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