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Performance Marketing Director

Company: 1-800-Accountant.com Corp.
Location: Bellevue
Posted on: January 9, 2022

Job Description:

Led by our CEO who was voted one of the country's 50 best CEO's in the United States by Glassdoor, 1-800Accountant serves the accounting needs of start-ups, entrepreneurs and small businesses by providing extraordinary service at an affordable price. Using our Dedicated Accountant model, we build relationships based on integrity, responsiveness and solidarity, with the goal of making every client a client for life. Our team helps business owners focus on the passion they have for their business while helping them with their finances creating a collaborative effort to help their business thrive. The Role: We are looking for a Performance Marketing Director to help scale new customer acquisition and meet the rapid growth of our suite of Accounting services for small businesses. This person will be responsible for new customer acquisition via primarily digital platforms while providing stakeholders visibility into ongoing work and optimization efforts. You will oversee marketing campaign operations from a strategic and operational perspective. You will be responsible for leading marketing activities to achieving monthly and quarterly goals and for tracking and evaluating activities to ensure that time and resources are allocated effectively. You are passionate and ambitious about driving new customer growth and eager to achieve personal and team success. You are curious, inquisitive, and thrilled by the opportunity to work alongside smart people who are passionate about making a difference in the world through their professions. You are action-oriented and don't let good be the be the enemy of great. You embrace technology and are comfortable implementing technological campaigns and analysis on a variety of platforms, such as Tableau, Facebook Ads Reporting, Google Analytics, Looker, etc. What You'll Do
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Plan, build, and optimize conversion campaigns for a growing streaming platform, focusing primarily on bottom funnel/higher value actions. Lead continuous test and learn programs to optimize messaging, creative, audience targeting across all performance channels. Work with our Director of Analytics to produce reporting, analysis, insights for visibility on performance for both internal and external stakeholders. Recommend solutions to hit campaign-specific KPIs, as well as improving department best practices. Provide strategic/thought leadership; owns and can clearly articulate our prospects core strategic challenges, leads internal team in solving for it; Ensure Performance Marketing team works collaboratively and in an integrated manner. Work in tandem with our Creative Director and Director of Content to develop thoughtful POVs on creative approaches, testing roadmaps, new media areas, and targeting optimization. Skills And Experience
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Minimum of 10 years of experience with running paid marketing campaigns on all digital and traditional marketing platforms, with a focus on lowering CPA/CPL (increasing LTV is a plus). Previous experience managing a team and managing goals at the C-suite level. Strong presentation skills: Ability to efficiently communicate complex workflows, dependencies, and tradeoffs in both speech and writing Expertise with performance tracking, measurement, attribution, and reporting Proven marketer who understands and has worked across a marketing funnel Highly analytical, structured thinker who is able to obtain clear ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand Ability to strategize on A/B, geo experiments and multi-variable testing. Has extensive experience leading and directing clients, not afraid to establish their POV and run with it. Detail-oriented and organized thinker. Someone who is excited by helping develop structure around something new. Experience with mobile applications and UI/UX best practices is a plus. Competitive Compensation - Based on experience.

Keywords: 1-800-Accountant.com Corp., Bellevue , Performance Marketing Director, Advertising , Bellevue, Washington

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