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General Manager Consumer Marketing

Company: ExecuNet
Location: Bellevue
Posted on: January 15, 2022

Job Description:

We are looking for a world-class GM Consumer Marketing to lead our cross-functional marketing group spanning Product Marketing, Product Planning, Community Management, Integrated Brand Marketing, Corporate Communications, and Content Creative Services for the Company brands globally. This executive role reports to the CEO and holds the group 's P&L responsibility.

Who You Are:
You are a challenger brand builder, a strategic and creative thinker, and a storyteller
You believe that sustainable teams are the foundation for exceptional creativity
You have experience taking informed risks and showcase a creative, and innovative attitude
You have a leadership style that prioritizes collaboration, mentorship, and encouraging curiosity
What You Will do:
Hire and grow your team by instilling clarity of goals and championing a culture of excellence
Guide multi-discipline teams towards a unified Company brand vision and objectives
Build positive relationships with partner marketing teams focused on delighting players
Set topline KPIs for game and company-wide marketing efforts and manage all budgets
Consumer Marketing
Drive product innovation and go-to-market strategy for all our game platforms
Lead consumer insights and product planning by driving market potential analysis, optimal pricing, launch sequencing for all games, and evaluating new games marketability
Develop and launch industry-defining marketing campaigns worldwide and lead omnichannel efforts that bring new players for our games and increase engagement for existing games
Budget optimization for all marketing investments
Lead and grow a team of community ambassadors
Minimum Qualifications:
Must understand live games with frequent releases of new content and analytics-based decision making
6 years of end-to-end business and operations leadership including product and brand marketing, product planning, regional expansion, PR, creative content deployment, community, and consumer research
5 years leading teams throughout all stages of the product lifecycle: brand storytelling, building innovation product pipelines, and live-service marketing
Deep understanding of free-to-play acquisition, retention, and monetization KPIs
Experience in consumer goods, video games, or entertainment industries
Global, regional, and local brand building experience
Undergraduate degree in Business, Marketing, Communications, or related field, MBA is preferred.

Keywords: ExecuNet, Bellevue , General Manager Consumer Marketing, Advertising , Bellevue, Washington

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