Chief Marketing Officer
Posted on: May 16, 2022
Bittrex, the leading blockchain technology provider and
cryptocurrency exchange, is hiring -a Chief Marketing Officer.
Founded by three cybersecurity engineers in 2014, the mission of
Bittrex is to catalyze advancement of the blockchain industry by
fostering innovation and incubating new and emerging technology.
Due to the success of the company, we are seeking for talented and
passionate individuals to join our exceptional team. Bittrex is
seeking its first Chief Marketing Officer to help lead us in our
next phase of growth. As the Chief Marketing Officer, you will be
responsible for defining and implementing a marketing strategy that
drives significant customer acquisition and company growth.
Specifically, you will lead all aspects of marketing including
customer acquisition (B2C), channel partnerships and business
development (B2B), brand marketing & communications, PR, and
product marketing. Given our current and future growth ambitions,
this unique opportunity will require you to roll-up your sleeves
and develop the resources, tools, and team to execute on the
strategy you develop. The Chief Marketing Officer will thrive in
actively partnering with Product teams, Operations, and
Engineering. Your role is to build and scale an Enterprise
Marketing organization and lead a team of "A" players. You will
bring an awareness into the market, develop volume demand
generation, track lead funnel performance, and provide ongoing
analysis. -You are leader that is results driven, led by data and
primarily focused on our achievements and goals! Responsibilities
- Development and oversight of a cohesive marketing plan to
increase member acquisition and growth across brand and content
channels, as well as in support of b2b channels as needed.
- Leading the integrated development of cross-channel campaigns
spanning a variety of teams and platforms within the sales and
marketing ecosystem of Bittrex.
- Set key content and marketing KPIs in accordance with key
- Reporting on key campaign metrics and information sharing
across Bittrex. and sub-divisions of the business as
- Development of a comprehensive customer acquisition strategy to
sit across B2C and B2B audience profiles.
- Support customer profiling and determine propensity modeling in
support of both acquisition and retention segments.
- Partnership with performance marketing and business-to-business
- Work with key business stakeholders to determine accurate
resource allocation and oversight of the internal marketing agency
teams (creative and content).
- Management and oversight of marketing spend, in alignment with
business partners as well as delivery of efficient agency and
- Growth-oriented leader of people
- Ability to thrive under pressure
- Analytical mindset with creative drive
- Proven experience operating at a high-level to drive meaningful
results and impact to overall value
- Understanding of key business metrics for Bittrex and how the
marketing team impacts revenue growth
- Experience overseeing a fast-growth team with a passion for
big, bold tests and a willingness to fail fast
- Experience within the fintech/crypto space is a huge advantage
We are excited about you if you have the following qualifications
- Minimum 10 years of marketing experience
- A Bachelor's Degree. MBA preferred, or equivalent work
- A mix of experience in early stage start-up and more
established companies in a marketing leadership positions at
high-growth Tech, FinTech/Finance or crypto platform
- Demonstrated accountability for clear articulation and
execution of marketing strategy, including, board-level advocacy of
vision and strategy as well as periodic updates on plans and key
- An entrepreneurial spirit that is flexible, experimental, and
resourceful Personal Characteristics...
- An expert go-to-market & brand leader - you have experience
developing and executing go-to-market plans to drive meaningful
customer acquisition in a B2C & B2B growth-phase fintech or other
- An action-oriented leader - you're skilled at prioritizing the
most important initiatives and take a big picture view of how to
drive more customers to use Bittrex's programs; you are able to
make decisions with little oversight; you take responsibility and
initiative for shaping strategy and execution; other people look to
you for solutions amid uncertainty.
- A passionate storyteller - you're fluent at communicating with
diverse audiences across the country in a succinct, compelling, and
compelling way and know how to translate the Bittrex value
proposition across multiple properties
- Data-driven - you're able to effectively balance qualitative
and quantitative data in the course of your daily work in
everything from customizing messaging, to determining which
campaigns to run; you run pilots and tests to see what works best,
iterate and continuously improve your marketing strategy based on
data. Bittrex is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to age, ancestry, color, family or medical care leave, gender
identity or expression, genetic information, marital status,
medical condition, national origin, physical or mental disability,
political affiliation, protected veteran status, race, religion,
sexual orientation, or any other characteristic protected by
applicable laws, regulations, and ordinances.
Keywords: Bittrex, Bellevue , Chief Marketing Officer, Advertising , Bellevue, Washington
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