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Marketing Program Manager: Customer Renewables

Company: Puget Sound Energy
Location: Bellevue
Posted on: September 21, 2022

Job Description:

Puget Sound Energy is looking to grow our community with top talented individuals like you!With our rapidly growing, award winning energy efficiency programs, our pathway to an exciting and innovative future is now.PSE's Corporate Communications team is looking for qualified candidates to fill an open Marketing Program Manager: Customer Renewables position!Specific details regarding the work arrangements for this position will be discussed in further detail during the interview process.Job DescriptionPuget Sound Energy is looking for an experienced Marketing Program Manager, Customer Renewable Energy programs.In this role, you'll design and implement integrated marketing and sales strategies for PSE's renewable energy programs and market to customers the benefits of enrolling in in these programs.You'll collaborate with stakeholders across program development and management teams, and with digital, content, brand, events and outreach groups to develop and execute marketing plans that promote and educate customers on PSE's renewable energy programs, including: Community Solar, Solar Choice, Green Power, Customer Connected Solar, Carbon Balance and Renewable Natural Gas programs. This position is accountable for meeting and exceeding customer engagement, program adoption and acquisition goals among identified customer segments. The successful candidate brings a genuine passion for renewable energy solutions and helping consumers adopt and embrace these sustainable options. They will have the ability to maneuver between strategy, visioning and tactical execution; understand marketing spend, channel mix, campaign optimization and getting the best from creative agency partners; foster a collaborative environment and bring enthusiasm for engaging customers and executing creative marketing strategies for customer enrollment. This position upholds the safety compliance standards inherent in PSE's operating and/or field procedures related to work responsibilities. Promotes and supports a culture of total safety.PSE is on a journey toward a more flexible, equitable and innovative workplace as we progress to be our customers' clean energy partner of choice. This position is currently eligible to work fully remote as long as the candidate resides in Washington State and may be required to report to a PSE location, project location, or job site as needed.Job ResponsibilitiesDevelops and delivers marketing strategy, tactics and results aligned to program, product and corporate goals; implements the work plan and reports on KPIs and success metrics.Accountable for the success of program marketing efforts designed to meet regulatory-driven targets and program goals, including managing campaign/tactical performance, optimization and marketing budget forecast.Assigns and instructs the work of team peers as needed to achieve program and product goals and targets.Proactively engages key company staff and management to develop the communications and engagement experience and implementation work plan, for targeted customer groups.Aligns program goals, objectives and strategies with the customer's needs, priorities and outcomes, as documented through PSE-driven customer research efforts. This also requires having an in-depth understanding of the company's five-year plan (ISP) and how the communications experience is being addressed across multiple business units.Contributes to the ongoing planning and execution of customer research efforts including: identifying key research questions, reviewing data collection instruments and reports, and participating in research finding presentations.Performs emergency and storm duties.Performs other duties as assigned.Minimum QualificationsBachelor's degree in communications, media, marketing, business innovation, business management or related field, and 7 years relevant work experience; or an equivalent combination of education and experienceDirect experience in marketing communications with consumer, commercial, industrial and/or institutional customers within a corporate and/or advertising agency environment, with budget oversight responsibilitiesProven experience in customer communications and engagement process improvementProven experience developing a customer research plan and utilizing research findings to inform and improve upon customer engagement goals, strategies and tacticsKnowledge of best in class practices for customer engagement both within and outside of the utility industryTrack record of innovation and creative thinkingProven experience in managing complex projects with cross-functional teams and in an ever-changing and fast-paced environmentUnderstanding of the techniques and processes needed to create a consistent and common voice across customer communicationsExcellent verbal and written communication skillsSkills and experience in collaboration and team buildingProfessional level competencies necessary to comprehend, analyze, and influence a wide range of complex business units and corporate-wide initiatives and issuesDemonstrated ability to lead and manage multiple priorities and irregular schedule commitmentsAbility to manage projects, work with other departmental teams and deliver on commitmentsProficiency in MS Office toolsDesired QualificationsMarketing, communications and/or sales experience within the renewable energy industry, with and understanding of renewable energy technology and/or sustainability practices Experience with developing strategies and executing relevant and insightful marketing tactics for multicultural audiencesLEAN certification, Project Management certification or Six Sigma certificationBroad knowledge of gas and electric utility rates, business objectives, to include operations, customer service, finance, and corporate relationsCustomer touchpoint mapping, assessment and improvementAdditional InformationFamilies and businesses depend on PSE to provide the energy they need to pursue their dreams. Our steadfast commitment to serving Washington communities with safe, dependable and efficient energy started in 1873. Today we're building the Northwest's energy future through efforts like our award winning energy efficiency programs and our leadership in renewable energy.At PSE we value and respect our employees and provide them opportunities to excel. We offer an expansive pay package that includes competitive compensation, annual goals-based incentive bonuses, comprehensive benefits, 401(K), a company paid retirement pension plan, and an employee assistance and wellness program.Puget Sound Energy is committed to providing equal employment opportunity to all qualified applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, marital status, veteran status or presence of a disability that with or without reasonable accommodation does not prevent performance of the essential functions of the job, or any other category prohibited by local, state or federal law.Should you have a disability that requires assistance and/or reasonable accommodation with the job application process, please contact the Human Resources Staffing department at jobs@pse.com or 425-462-3017.

Keywords: Puget Sound Energy, Bellevue , Marketing Program Manager: Customer Renewables, Advertising , Bellevue, Washington

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