Partners and Alliances Senior Lead Marketing Manager - Digital and Content

Company: Fractal
Location: Bellevue
Posted on: March 11, 2023

Job Description:

Partners and Alliances Senior Lead Marketing Manager - Digital and Content
Fractal Analytics is an infrastructure, data, and AI that accelerates data-driven transformation initiatives for companies across industries such as Retail, CPG, Manufacturing, Financial services, Healthcare, Technology, and more.
Our customers range from Fortune 100 to mid-market organizations. As a trusted Amazon Web Services, Google Cloud platform, and Microsoft Azure partner, we are committed to creating sustainable business impacts by partnering with our customers in each engagement.Fractal fosters a culture of (technical) expertise, cooperation, ownership, and personal growth. Our employees say it best: we offer an environment where people are exposed to the coolest technologies around, where everyone is eager to help - regardless of their team and level in the hierarchy, where employees can drive customer deliverables end-to-end from day one, and where anyone can grow their career through continuous upskilling and a flexible internal job application policy.
Within the Fractal organization, the Partners and Alliance (P&A) team reports directly to Fractal.ai CEO and drives the company cloud partners growth initiatives through tight collaboration with our key partners: Amazon, Google, and Microsoft.
If you love all things digital and content marketing, the B2B space, leading-edge cloud and AI technologies, and thrive by both being hands-on and by driving results through a multidisciplinary marketing team, we have a job for you as our new Senior Lead Marketing Manager (LMM), Digital and Content.
Job Overview:As the LMM, reporting to the P&A VP of Marketing, you will drive all our all-up cross-cloud digital and content partner and customer marketing activities from web presence to thought leadership, customer stories, earned social media marketing, branding, and multimedia creation. You will be supported in that role by a multidisciplinary team comprised of a digital and content marketing manager, a marketing operations and technologies manager, and a graphic designer.
Responsibilities:The key responsibilities associated with the LMM role comprises, but are not necessarily limited to:

• Drive the P&A web presence evolution and improvements from a depth, visual, performance (with appropriate support from internal and external experts), and SEO standpoint
• Drive the existing thought leadership program by writing, editing for others, interviewing internal Subject Matters Experts (SME), and managing the editorial calendar to publish a steady stream of high-value content such as blogs, ebooks, short videos, etc.
• Copy, edit and support design for public and customer-facing content (web copy, social posts, PPT slides, etc.)
• Ensure ongoing social media presence (particularly on LinkedIn)
• Harvest customer projects to write named or anonymous customer stories
• Monitor and improve results through regular data-driven results analysis
• Manage the marketing resource center used by the whole company (SharePoint-based)
• Support all partner-specific activities that will leverage the team's tools and processes
  Qualifications:
  • Bachelor's degree or higher in business or marketing preferred.
  • Other degrees such as a technology field, journalism, English, communication is possible if the candidate can demonstrate proven abilities in the core skills and the experience required for this role. MBA or equivalent a strong plus.
  • A minimum of 5 years of job-relevant marketing experience.
  • At least 2 years managing teams end-to-end: hiring, coaching, goal settings, performance reviews, etc.
    Technology stack:
    • We're a Microsoft partner and are mostly using the core Microsoft 365 apps: Excel (including functions and pivot tables), PowerPoint, SharePoint, Planner, etc.
    • Experience with Power BI, Power Automate, and/or Power apps is a plus.
    • Familiarity with those (or equivalent) expected:
    • Web and social media: WordPress, Google Analytics, Hootsuite, SEM Rush/Yoast
    • Media design: PowerPoint (our core design tool), Canva, Clipchamp
    • Marketing automation & CRM: Dynamics 365
      Key Success Factors:
      Personal:
      • Self-starter, a curious mind with a "learn it all" more than "know it all" personal philosophy to quickly learn new skills as needed but also out of personal interest
      • Open and transparent, including proactively and candidly sharing bad news quickly and without being prompted.
      • Biased for action and flexible in adapting to unexpected changes/ability to handle ambiguity
      • Detail-oriented with the ability to regularly take a step back and think strategically
      • Can performs successfully in an intellectually intense, fast-paced, ever-changing, and multi-cultural environment
      • Accountable: delivers outcomes at the expected quality level and on schedule
      • Having a fun side would be a definite plus and would help you to better fit with a hardworking and driven international team that does not take itself too seriously
        Professional:
        • Experience and well-honed sense of what works or not in B2B tech digital and content marketing
        • Outstanding project management skills: ability to manage multiple projects at once, both owned and delegated, and to monitor and to timely and effectively drive them to completion
        • Data-driven. Likes to ask "why" and use (business-level) statistics to be able to use data-backed rationale for business decisions
        • Outstanding storytelling and US English written business communication skill
        • Experience and interest with B2B technologies, cloud, AI and ML in particular
        • Experience with marketing professional services (vs. apps, SaaS, APIs, etc.) a plus
        • Ability to present well-structured plans and arguments based on solid qualitative and quantitative research
        • Good presentation skills, both for slide deck building and to present to internal audiences
        • Can perform both as an individual contributor to execute projects and as a team leader to achieve results through others
          Other:
          • Flexible schedule - will require occasional early (7-9 am) or late (7-10 pm) calls with our India subsidiary for expert interviews, team meetings, and more.
          • Flexible hybrid remote & onsite role at our easy-to-reach Bellevue, WA offices. Fully remote candidates should not apply.

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