Senior Marketing Associate (Seattle)
Company: Baxter International
Posted on: May 18, 2023
This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives- where your purpose accelerates our mission.
Your Role at Baxter
This is where your ideas lead to success
As a Sr. Marketing Associate, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening gives you a significant understanding of healthcare and business.
And while you are an extraordinary teammate, you are also driven, determined to achieve results, and get things done.
At Baxter, we are not just promoting the latest life-saving products; we are thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.
We develop quality products with the patient in mind, so our marketing efforts are also patient centric. That means you can be proud of our work and the value we provide to people every day.
As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and an encouraging leadership team that encourages ongoing development.
This role reports to the Manager, Product and Marketing Strategy, and together you will be responsible for product lifecycle management of hardware products in the BardyDx Portfolio, including hardware/firmware, packaging, patient/customer workflows, product messaging, and content management. This position will serve as marketing representative and work closely with cross-functional teams to explore, innovate, create new products, improve existing products, and execute go to market launches/promotions.
A successful candidate will be capable of creatively rethinking and prioritizing approaches to current product challenges while ensuring the expansion of our platform in an efficient and scalable manner. This role will require ownership of market and user analysis, technical requirements' gathering, portfolio management and go to market strategy. You are motivated by the idea of helping both clinicians and patients by creating solutions in the digital health space.
This role will be based locally and work hybrid remote and in local office at least 2 days per week.
What you'll be doing
---Supervise a portfolio of products and own the product life cycle from discovery and innovation to new product planning, new product introduction, and post-launch monitoring.
---Proactively work with key team members including engineering, sales, clinical, finance, customer experience as well as external customers to discover and understand unmet needs, requirements, business and system issues, and accurately define and prioritize their business value.
--- Work closely together with engineering to transfer market requirements into technical specifications to improve existing products and build new solutions and products that meet customer demands.
---Drive core aspects of product launches with a cross functional team; support go-to-market activities including validation testing, end user testing, creation of user manuals, release notes and orchestrate cross-functional training activities.
---Assess product, technology and customer trends to drive new product development.
---Maintain competitive market intelligence and understanding of workflows and functionality.
---Be the product expert and full upstream & downstream marketing content owner, executing and supporting product positioning, messaging, and content creation.
---Execute product launch and go-to-market plans to support existing product messaging refresh and new product launches.
---Partner with marketing communications team to develop communications materials, demand generation programs, and product support materials value propositions.
---Build strong relationships with our customers and support sales efforts when needed.
What you'll bring
---BA/BS in Marketing, Business, Engineering, and/or equivalent work experience to meet the minimum requirements for the role.
---Minimum of 2 years of product management/development, upstream marketing, or downstream marketing experience.
---Strong experience with standard MS Office applications (Excel, Word, PowerPoint, etc.).
---Understanding of the product development life cycle and standard methodologies, while having a history of success in defining, launching, and maintaining products.
---Shown success at driving vision and prioritization of products in a nuanced environment using analytic and quantitative capabilities.
---Experience testing and validating the value of products in the market.
---Excellent verbal and written communication.
---Experience creating product launches or product marketing materials.
---Experience supporting product launches and promotional activities.
Previous experience in the medical device, healthcare or regulated manufacturing field a plus.
---We understand compensation is an important factor as you consider the next step in your career.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all our employees, and we strive to be more transparent with our pay practices. To that end, this position has a base salary range of $60,000 to $132,000 plus an annual incentive bonus. The above range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in the role, business line, and geographic/office location.
The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
This is where you save and sustain lives
Keywords: Baxter International, Bellevue , Senior Marketing Associate (Seattle), Advertising , Bellevue, Washington
here to apply!