Sr Advertising Manager

Company: T Mobile
Location: Bellevue
Posted on: January 12, 2021

Job Description:

We---re looking for an advertising rock star to join a highly creative team that is breaking the rules of the wireless industry with innovative advertising designed to drive growth through customer acquisition.This position reports to the Sr. Manager, General Market Brand and Advertising, and will work with the national advertising team and agencies in the development, production and execution of best-in-class customer acquisition advertising in support of plan goals and objectives. In this role, you would be responsible for some of the highest profile campaigns of the year, including flagship device launches. Using your refined communication skills, you will build effective working relationships and collaborate with internal and external partners that result in highly-branded, innovative, traffic-driving creative in the marketplace. What you'll do in your role.Lead development of advertising campaigns (major device launches, offers, and segments [55, Military/Vets/First Responders, LGBTQ, etc]) and other assigned initiatives; act as main point of contact on assigned projects for internal customers and agency partners on program execution.Lead execution of broadcast TV for assigned initiatives; lead or oversee development of digital and mobile, print, radio, OOH creative work for national initiatives.Work with internal and external stakeholders to develop digital learning agendas and execute and optimize dynamic digital campaigns leveraging audience and insight-led messaging.Work closely with management on messaging plans for assigned marketing initiatives. Brief and manage agency partners on execution of advertising programs. For assigned initiatives, lead campaign integration across all communications vehicles.Manage visual campaign identities to establish consistent look/tone/feel across multiple communications vehicles. Ensure campaigns are produced on strategy, on time and within budget.Manage the workflow assigned to agencies and use creative judgment to control the quality of work produced by agencies and provide feedback to agencies when appropriate. Troubleshoot and resolve day-to-day issues or problems affecting quality and delivery of advertising programs and make recommendations to internal stakeholders on resolution of agency issues.Manage integrated communication plan for major campaigns in collaboration with peers from internal communications disciplines including integrated marketing strategy, local, social, web, retail merchandising, promotions, PR, etc.Establish/evolve processes and educate other T-Mobile departments (within marketing and outside of marketing) on advertising planning, processes and timing.Also responsible for other Duties/Projects as assigned by business management as needed.Represent creative strategy and content to leadership and internal stakeholders, gain approvals across stakeholders.Present to/engage senior leadership and represent feedback from leadership back to agency partners to refine best-in-class creative.The experience you'll bring.Extensive experience interacting with and presenting creative work to senior leadership. Must demonstrate executive maturity and leadership skills, and be able to clearly lead/guide creative across integrated teams and external partnersMust exhibit strong decision-making process and skills, and be able to support opinions and decisions in clear and articulate mannerDemonstrate ability to turn strategic input into actionable feedbackMust demonstrate ability to work within ambiguity and be able to determine next steps without specific directionsMust understand and guide the creative process with expertise, in order to intelligently and articulately communicate with agencies to translate the business needs into creative solutions.Must have extensive experience with broadcast and video production, including experience managing shoots and post-production, working with agency producers and/or production agencies.Must have extensive experience with digital testing and optimization, as well as developing and executing best-in-class digital creative.8 years advertising or marketing communications experience within a consumer products company (wireless or consumer tech preferred) or equivalent experience in account management for an advertising agency.4 years broadcast experience and in-depth print and online marketing experience.Demonstrated experience working with and leveraging consumer research (with internal and external teams). EducationBA/BS Business, Marketing, Communications, or equivalent is required.OtherMust be able to travel up to 20% for creative production, agency meetings, industry conferences, and training.

Keywords: T Mobile, Bellevue , Sr Advertising Manager, Executive , Bellevue, Washington