Product Marketing Manager
Company: Aerotek
Location: Bellevue
Posted on: February 21, 2021
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Job Description:
Description:Our client is currently hiring for a Product
Marketing Manager (Marketing Manager 3) who will be working as a
part of the Product Marketing team. The Product Marketing team owns
GTM (go-to-market) strategy across buyer and seller product areas;
Product launches, including activation and Launch Readiness,
Outreach and Communications.The Product Marketing Manager will own
or co-own the GTM, launch readiness and adoption of a specific
product area. You will work with Product Managers to help define
the roadmap and work with cross functional teams to drive product
and feature marketing plans that you build. Ultimately the success
of this role will be measured by product adoption leading to
improved business performance.Role Expectations: Have a deep
understanding of the customer problems being solved by this roadmap
and have a keen sense on how to influence customers to adopt the
features that help them tackle their problem Ask the right
questions to understand what problem the product solves for and
articulate that into the right messaging and positioning statements
for customers Deeply understand the product roadmap for your
product area and how it solves the customer problems Develop a
product marketing plan to increase feature adoption Develop a
communications plan to showcase value proposition and key customer
benefits of the product to internal and external partners via
blogs, videos etc. Work cross-functionally with marketing teams in
eBay's core markets as well as our Global marketing organization to
drive adoption Develop and maintain a product launch calendar Close
the feedback loop to identify product gaps based on customer
feedback and influence prioritization of roadmaps to address these
gaps by: o Understanding market dynamics and extracting what the
pressing problems customers are trying to overcome o Working with
Market Insights and Analytics teams to get a deeper understanding
of the customer and their needs, attitudes and
behaviorsSkills:Product marketing, Marketing management, Marketing
campaign, facebook, go to market, customer to customer, peer to
peer, p2p, Sales, consumer to consumerTop Skills Details:Product
MarketingGo To MarketPeer to peer sellingAdditional Skills &
Qualifications:Qualifications: 3+ years of strong product marketing
management experience (Project/Product Management without marketing
experience won't be a fit) Experience in starting/taking features
or products to market Experience in eCommerce is an advantage
(consumer to consumer or peer to peer selling experience) Previous
Marketplace and/or consumer side experience is ideal Balances
technical and business sense; able to communicate what is possible
and what will have the biggest impact Data driven with a keen
attention to detail Builds positive relationships internally and
externally; an active listener and clear communicator Bachelor's
degree required; MBA preferredExperience Level:Intermediate Level
About Aerotek:We know that a company's success starts with its
employees. We also know that an individual's success starts with
the right career opportunity. As a Best of Staffing Client and
Talent leader, Aerotek's people-focused approach yields competitive
advantage for our clients and rewarding careers for our contract
employees. Since 1983, Aerotek has grown to become a leader in
recruiting and staffing services. With more than 250 non-franchised
offices, Aerotek's 8,000 internal employees serve more than 300,000
contract employees and 18,000 clients every year. Aerotek is an
Allegis Group company, the global leader in talent solutions. Learn
more at Aerotek.com.The company is an equal opportunity employer
and will consider all applications without regards to race, sex,
age, color, religion, national origin, veteran status, disability,
sexual orientation, gender identity, genetic information or any
characteristic protected by law.
Keywords: Aerotek, Bellevue , Product Marketing Manager, Executive , Bellevue, Washington
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