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Product Marketing Manager

Company: Aerotek
Location: Bellevue
Posted on: February 21, 2021

Job Description:

Description:Our client is currently hiring for a Product Marketing Manager (Marketing Manager 3) who will be working as a part of the Product Marketing team. The Product Marketing team owns GTM (go-to-market) strategy across buyer and seller product areas; Product launches, including activation and Launch Readiness, Outreach and Communications.The Product Marketing Manager will own or co-own the GTM, launch readiness and adoption of a specific product area. You will work with Product Managers to help define the roadmap and work with cross functional teams to drive product and feature marketing plans that you build. Ultimately the success of this role will be measured by product adoption leading to improved business performance.Role Expectations: Have a deep understanding of the customer problems being solved by this roadmap and have a keen sense on how to influence customers to adopt the features that help them tackle their problem Ask the right questions to understand what problem the product solves for and articulate that into the right messaging and positioning statements for customers Deeply understand the product roadmap for your product area and how it solves the customer problems Develop a product marketing plan to increase feature adoption Develop a communications plan to showcase value proposition and key customer benefits of the product to internal and external partners via blogs, videos etc. Work cross-functionally with marketing teams in eBay's core markets as well as our Global marketing organization to drive adoption Develop and maintain a product launch calendar Close the feedback loop to identify product gaps based on customer feedback and influence prioritization of roadmaps to address these gaps by: o Understanding market dynamics and extracting what the pressing problems customers are trying to overcome o Working with Market Insights and Analytics teams to get a deeper understanding of the customer and their needs, attitudes and behaviorsSkills:Product marketing, Marketing management, Marketing campaign, facebook, go to market, customer to customer, peer to peer, p2p, Sales, consumer to consumerTop Skills Details:Product MarketingGo To MarketPeer to peer sellingAdditional Skills & Qualifications:Qualifications: 3+ years of strong product marketing management experience (Project/Product Management without marketing experience won't be a fit) Experience in starting/taking features or products to market Experience in eCommerce is an advantage (consumer to consumer or peer to peer selling experience) Previous Marketplace and/or consumer side experience is ideal Balances technical and business sense; able to communicate what is possible and what will have the biggest impact Data driven with a keen attention to detail Builds positive relationships internally and externally; an active listener and clear communicator Bachelor's degree required; MBA preferredExperience Level:Intermediate Level About Aerotek:We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Keywords: Aerotek, Bellevue , Product Marketing Manager, Executive , Bellevue, Washington

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