Public Relations Director

Company: National Council of Nonprofits
Location: Bellevue
Posted on: April 4, 2021

Job Description:

Smartsheet's Director of Public Relations will have the mindset of a marketing leader and the skills of a world-class PR pro. You will have a deep passion for influencer communications, love the idea of building a brand for one of the world's leading SaaS/cloud companies, and be focused on driving awareness-creation and company growth. You'll be a senior leader on a high-performing marketing team and will work with the sales team, product team, and, especially, as a trusted advisor to the executive team in the identification and creation of compelling stories and thought leadership pieces to enhance the Smartsheet brand. You must possess the ability to create big ideas and then relentlessly execute those ideas in a way that creates value for our business. In doing so, you'll become a key contributor to a dynamic team that is focused on further increasing the fast growth of an emerging leader in a burgeoning technology market. You will report to the Head of Global Corporate Communications and can be based remotely, in our offices in Bellevue, WA (HQ) or Boston, MA. You will: Lead all strategy development and execution support for global public relations programs aligned to business objectives and priorities. Establish, cultivate and maintain strong, fair, and transparent working relationships with media/online influencers. Maintain a regular cadence of press releases and media alerts (corporate, product, case study, partner, award, etc.) to keep Smartsheet top of mind with customers, press, analysts, and other key audiences. Oversee all communications metrics reporting. Contribute to enhanced marketing measurement capabilities by completing KPI measurement for designated campaigns, as appropriate. Meet regularly with key business stakeholders to understand business needs and objectives; provide counsel and recommendations. Develop and proactively pitch story ideas, securing media interview opportunities and managing the interview process, including the development of pre-interview briefs/messaging. Develop media-facing materials, as needed, including news releases, pitches, fact sheets, talking points and Q, reactive messaging/holding statements, bylined articles, etc. Research relevant media coverage and industry trends and develop outreach campaigns that position executives as thought leaders around those topics. Compile and distribute industry news reports to the sales team on timely and relevant topics to help them capitalize on trends and opportunities happening in the market. Work with PR agencies to track and monitor speaking opportunities, awards, and editorial calendars for top media outlets. Prepare briefing materials for executives; coordinate scheduling and logistics; host media briefings. Support other duties as assigned. You have: 10+ years of leadership experience in corporate communications or public relations role, preferably in the software/SaaS industry. Bachelor's degree in Journalism, Public Relations, Marketing, Communications, or related field required. Experience leading a team with proven ability to communicate, delegate, build a team, and develop direct reports. Analytical skills, including an understanding of key financial metrics and communications requirements relevant to a publicly-traded company. Demonstrated experience presenting to and interacting with press, industry analysts, executive leaders, board members, customers, and a wide variety of internal and external stakeholders. Experience managing relationships with PR agencies. Experience and familiarity with all communications disciplines-internal communications, social media, media relations, and public relations. Demonstrated proficiency of excellent writing and editing skills, including the ability to write about complex topics in a simple, easy to understand way. Ability to work one-on-one with business leaders (at all levels of the organization) on communications projects from conception to launch - and provide strategic advice and execution support throughout the process. The ability to manage multiple projects at once while delivering high quality work, adhering to standards for internal client service and meeting deadlines. Strong team ethic and collaborative work style, but must be able to work independently, assume responsibility and be accountable. Perks & Benefits: 100% employer-paid medical, dental, and vision coverage for full-time employees Equity - Restricted Stock Units (RSUs) Equity with all offers Lucrative Employee Stock Purchase Program (15% discount) 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) Monthly stipend to support your work and productivity 15 days PTO to start, plus Flexible Sick Leave Up to 24 weeks of Parental Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Audible for Business and LinkedIn Learning online courses Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account Teleworking options from any registered location in the U.S. (role specific) Equal Opportunity Employer: Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We're looking for people who are driven, authentic, supportive, effective, and honest. You're encouraged to apply even if your experience doesn't precisely match our job description-if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren't afraid to be innovative-join us!
Associated topics: account executive, design, graphic, marketing, public, public relations manager, public relations specialist, sales, sales marketing, social media

Keywords: National Council of Nonprofits, Bellevue , Public Relations Director, Executive , Bellevue, Washington