Brand Development Manager

Company: SGWS
Location: Bellevue
Posted on: April 8, 2021

Job Description:

Job Description Overview Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth. Duties and Responsibilities --- Sell to accounts in trade channels including Off-Premise, regional, and national customers--- Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler--- Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account--- Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion--- Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market--- Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives--- Develop key account relationships that deliver measurable results--- Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)--- Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings) --- Perform other job-related duties as assigned Qualifications Minimum Qualifications --- Bachelor's Degree or an equivalent combination of education and experience--- Five years of industry related sales experience within the distribution, hospitality or supplier community--- Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws Preferred Qualifications --- Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service --- Ability to adapt and can assist a variety of internal customer groups and varying personality types--- Must have strong negotiation skills; demonstrate an entrepreneurial spirit--- Ability to create and sell innovative ideas --- Goal oriented, focused, and assertive individual who needs a little direction or supervision--- Ability to work flexible hours which include early morning evenings, and weekends--- Ability to work overnight travel as required--- Ability to participate in business meetings, company initiatives and events upon request--- Proficient at calculating commissions, percentages, and reviewing comparative sales data for analysis--- Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility Physical Demands --- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine--- Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping--- May require occasional lifting/lowering, pushing, carrying, or pulling up to 45lbs

Keywords: SGWS, Bellevue , Brand Development Manager, Executive , Bellevue, Washington