Veterans Preferred - Digital Marketing Manager, Base & Retention

Company: T-Mobile
Location: Bellevue
Posted on: April 8, 2021

Job Description:

Military Veterans are Encouraged to Apply. Come join our Retention team in Digital Business Management! In this role, you are responsible for executing digital engagement and retention strategies that unlock incremental business value via web and app. They will maintain a deep understanding of customer audiences and their needs to advocate for exceptional experiences, products, and promotions that drive adoption of products, increase customer satisfaction, drive base expansion, and reduce pain points that lead to customer loss. They will be responsible for defining success measurement and performance reporting. They will accelerate business impact by leveraging data to inform web merchandising tactics, campaign optimization, and customer flows for T-Mobile across our digital properties.The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. Close partnership is required with other CRM business functions across inbound & outbound communications, planning, product, and optimization to create unified customer touchpoints.At least 18 years of ageLegally authorized to work in the United StatesHigh School Diploma or GEDPre-employment background screenBachelors Degree5+ years experience in Digital Marketing, Digital Merchandising, eCommerce or similar field.5+ years experience in project management and using data and metrics to measure impact and resolve improvements.5+ years Internet B2C commerce or site merchandising experience.High comfort with current marketing measurement practices and attribution methods; Proven track record to transform customer behavior data and insights into meaningful tactics and trends.Proven ability to identify and drive A/B test methodology and implementation.Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau.Experience developing customer segments and tailored content to increase engagement and drive business outcomes.Ability to navigate a cross-functional environment with outstanding verbal and written communication skills.Exhibit stellar problem solving and issue resolution skills with the ability to work optimally across partners while maintaining quality and attention to detail.Experience developing customer segments and tailored content to increase engagement and drive business outcomes.#LI-CK1Channel Management & CommunicationDefine and execute web & app activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant insights to advise and optimize campaign and site performance.Seek opportunities to expand existing customer engagement metrics, drive account expansion, and cross-merchandise relevant products & services.Track, respond to, and anticipate customer friction points that cause customer churn.Build artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results.Communicate marketing objectives, strategy, and breakthroughs to key partners.Analysis, Optimization & ScaleAct as business investor and customer advocate to champion optimal digital experiences.Use consumer and market insights to develop hypotheses and build a test-and-learn plan for improving experiences and functionality across key areas in Digital.Lead transformation through continual optimization and building efficient and scalable processes.Codify takeaways and share best practices across teams.Equal Employment Opportunity We take equal opportunity seriously-by choice.T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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