Sr. Brand Manager, Shopper Marketing - Amazon
Posted on: November 22, 2021
Sr. Brand Manager, Shopper Marketing - Amazon
You are agile and connected to the big picture of your industry,
you thrive on ambiguity, you are passionate and committed to
You are a caring leader who is keenly interested in both the inner
workings of your organization and the industry it operates in. You
have a unique ability to influence key internal and external
stakeholders. You are an energetic leader with an ability to keep a
team highly motivated and a track-record of continuously raising
the bar. We take pride in our brands, our culture and our vision,
and we also welcome new thinking and bold new prospective. You have
a history of success and a deep knowledge of how to win on -and
with- Amazon. We will give you the support you need to be an
internal success and an industry maven.
Kimberly-Clark North America is looking for a smart, driven,
analytical leader to join our fast-growing Amazon organization,
someone with a proven track record delivering results who is
comfortable and knowledgeable in areas outside core
responsibilities (i.e. Sales, Supply Chain and Technology
platforms). This position is complex and dynamic, has senior
stakeholder visibility and is poised for continued growth. It
supports all of K-C's portfolio of brands across multiple
categories and channels within Amazon's ecosystem. We have a
talented team and lots to accomplish, if you are up to the
challenge, come join the team!
Senior Brand Manager leading marketing strategy and execution
across all Kimberly-Clark brands at Amazon. Manager with 3 direct
reports. Develops K-C Amazon strategy and sees it through from
insights to execution to drive revenue and profit growth for all
K-C categories while building the equity of our brands. Implements
K-C brand strategies and tactics to seamlessly drive sales, finding
the intersection of K-C brand strategies with Amazon's strategies.
Manage relationships with brand stakeholders, category management,
shopper insights and media and creative agencies. Ensure
consistently exceptional execution and continuous improvement of
our marketing investments while defining the roadmap for future
success with this must-win customer.
Directly Reports to: VP - Amazon Team
Scope of Position:
Lead the marketing function for K-C's Amazon business, owning how
K-C builds strategy, drives planning and execution, and measures
results for our portfolio of brands. Understanding and influencing
of K-C shopper marketing vision and capability roadmap to ensure
alignment with Amazon team direction. Responsible for driving
continuous optimization of media investments, defining measurement
frameworks and KPIs and effectively managing relationships with
agency partners and Amazon Advertising.
- Build Talent: Lead, coach and develop team of three (3) Brand
- E-commerce activist: Advocate on behalf of the customer within
the organization to win now and in the future.
- Ability to influence: Outstanding fact-based storytelling and
professionalism when communicating to internal and external
stakeholders and leadership.
- Strategically develop and implement innovative marketing and
merchandising programs to drive joint business plans and exceed
sales and share objectives.
- Drive collaboration between Amazon team, HQ sales team
counterparts and brand teams to foster culture of learning and
- Strategically analyze and interpret eCommerce trends and
consumer data to influence present and future year marketing plans
and capability development
- Provide brand development leadership and expertise as expanded
member of headquarter- based marketing function
- Own Amazon Advertising relationship and annual JBP
- Strong ability to concisely communicate orally and in writing
precisely to individuals and groups, and influence HQ partners, HQ
Brand groups and stakeholders; consistent engagement in person with
senior leaders across Amazon.
- Deep understanding of Amazon marketplace dynamics and class of
trade strategies, including new and emerging areas within the
- Deep understanding of Amazon Advertising tactics across the
full funnel and how they can be effectively measured and
continuously optimized to drive conversion and build brand
- Ability to create and deliver persuasive presentations to
communicate data driven insights recommendations for improvements
- Demonstrate and strategically apply consumer industry and
cross-category knowledge and expertise. Strategically organize and
develop monthly, quarterly and annual plans to drive weekly and
monthly prioritizations of key development activities and
- Render judgments and make timely decisions in alignment with
business objectives. Independently set priorities and proactively
identify issues, underlying problems, magnitude of situations and
potential solutions and developing a plan of action.
Join a team of explorers seeking innovation
We always ask, "How can we improve this?" and we're looking for
like-minded people. This is one business that's not chained to the
status quo. "Good enough" isn't good enough here. We stay ahead by
keeping on top of trends, recognizing market gaps and looking to
fill those gaps in ways that give us an advantage. In our diverse
workforce, we encourage and guide each other to explore new ground,
glad for the unique perspectives and skills every person brings.
Join us in our rewarding and profitable journey.
Minimum of Bachelor's degree or equivalent in marketing or a
At least 7 years' progressive exempt status experience in
marketing/brand management or equivalent in other business
functions, preferably with experience building plans for Amazon.
Proficient in business and financial/budget analysis with an
understanding of omni-channel dynamics, insights, and profitability
metrics. Demonstrated ability to understand brand strategy and
transform those strategies into actionable plans.
Masters in Business Administration. Expertise in Amazon Advertising
across the full portfolio of their products and services. Extensive
Amazon experience with passion for driving omnichannel growth is a
must. Strong negotiation skills. Knowledge of Amazon's Fulfilment
network and capabilities. Knowledge of Integrated Customer Business
Planning Process and media planning. Able to inspire, motivate and
lead teams to achieve outstanding results.
Results, strategy and vision orientation, leadership, strong oral
and written communication, ethical judgment and decision making,
change management, analytical, project and risk management and also
Global VISA and Relocation Specifications:
Keywords: Kimberly-Clark, Bellevue , Sr. Brand Manager, Shopper Marketing - Amazon, Executive , Bellevue, Washington
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