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Vice President of Product Marketing

Company: Fabric
Location: Bellevue
Posted on: November 22, 2021

Job Description:

Department: Marketing

Reports to: EVP & Chief Marketing Officer

Location: Remote

Employment Type: Full-time

Start Date: ASAP

Who we are:

Fabric is a leading commerce platform that provides brands and retailers with the tools to create Amazon-grade shopping experiences. We champion a new, harmonious way of doing business that emphasizes connectedness and collaboration over competition and dominance. This is showcased in our products that rely on microservices, APIs, and easy integrations, and in our globally distributed team that genuinely cares about its customers. Our founders directed groundbreaking commerce initiatives at Staples and eBay, and our CEO created multi-billion dollar projects at Amazon. We're growing fast and looking for more awesome people to join us.

Your next career:

The product marketing leader champions and drives strategy, messaging, and plans in alignment with product and sales business strategy. Establishing market leadership through awareness, growth, adoption, and retention of Fabric's core platform will be paramount. In addition to building strong relationships with leaders in product management, engineering, delivery, and sales, you will build bridges with our customers to understand their needs, experience with our technology, and validation of our messaging and strategies. You will lead the development of messaging frameworks, GTM plans, and sales enablement tools.

Fabric's key audiences include marketers, merchandisers, and developers in the eCommerce market. You should be passionate about how ecommerce technology is empowering midmarket and enterprise B2B, B2C, and DTC customers in this unique moment of accelerated digital transformation and opportunities to help them modernize and drive growth. Ideal candidates will already understand APIs and microservices and how they apply to modern eCommerce solutions. Crafting the right messaging that has been validated and will influence the work of the rest of the marketing organization will also be critical to your success.

Your Responsibilities:

  • Establish a data-driven approach to market and customer insights, including evaluating TAM, CAGR, segmentation, industries, and competitive landscape.
  • Partner closely with Product Management to evaluate and determine pricing, offers, and naming as appropriate.
  • Determine marketing strategy, ICP, and messaging for Fabric's core platform and suite of products.
  • Create marketing plans that align to key success metrics and inform global campaign execution and growth tactics.
  • Validate platform and product messaging with customers, prospects, and partners.
  • Manage and refine product-related content as one source of the truth for all extended teams.
  • Lead the development of core content as part of GTM strategy and plans, including battle cards and sales decks.
  • Create or inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy.
  • Partner with customers and the customer success team to develop case studies and success stories.
  • Collaborate with Global Field Marketing to execute marketing strategies through global and local GTM campaigns that generate new opportunities.
  • Ensure alignment of strategy and inbound/outbound marketing tactics to increase MQLs for all campaigns.
    What you bring to the table:
    • 12+ years of marketing experience, most of which in a product and/or industry marketing leadership role.
    • 5+ years of recent experience in a fast-growing SaaS startup
    • Experience as hands-on product marketer as well as building and leading marketing teams.
    • Exceptional verbal and written communication skills with the ability to influence others.
    • A portfolio of work (with links) that showcases product marketing success.
    • An ability to work both independently and collaboratively.
    • An interest in eCommerce, SaaS, startups, and modern software architecture.
      What we bring to the table:
      • Competitive compensation packages
      • PTO and Holiday plans
      • Benefits packages which include Medical, Dental, Life, and Vision
      • Wellness & Technology Programs
      • 401k Program
      • Fast-paced, fun and collaborative environment
      • A team invested in you both personally and professionally
        *Fabric is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Keywords: Fabric, Bellevue , Vice President of Product Marketing, Executive , Bellevue, Washington

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