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Global Franchise Director, Unannounced Project

Company: Bungie
Location: Bellevue
Posted on: May 12, 2022

Job Description:

The Global Franchise Director leads the strategic planning and development of Bungie's next IP's sales and marketing campaigns and is responsible for the successful execution of the new IP's global franchise strategy. This role ensures strong communication and alignment with development and publishing teams, including awareness and buy-in. The Global Franchise Director will report to the Senior Director of Marketing and Sales; however, this role is ultimately accountable for the Publishing success of Bungie's next IP. Additionally, they will work as a key contributing member of the new IP Business Unit to champion vital consumer insights and analytics to maximize commercial and marketing impact, customer satisfaction, and franchise success. RESPONSIBILITIES

  • Work with the International Marketing Director and the Publishing Leadership Team to plan, develop, and execute the global New IP sales and marketing strategy
  • Create, foster, and leverage platform partnerships and strategic initiatives to increase the new IP's reach and commercial success---
  • Research, identify and provide innovative commercial opportunities to build long-term momentum for the new IP---
  • Collaborate with the business, account management, and sales planning team to create product strategies that enrich the new IP's brand
  • Build and lead the core team of sales and marketing experts that execute the new IP's franchise marketing goals and objectives
  • Work with the new IP's Leadership Team and development groups to develop in-depth product and customer knowledge and product expertise throughout the publishing organization
  • Champion a shared vision, marketing, and sales KPIs, cross studio alignment, and effective communication across multiple disciplines, including product development, brand marketing, community, and PR
  • Work with brand, community, and public relations to develop and deliver the new IP's communications, community, influencer, and customer support strategy
  • Ensure international teams are integrated into planning and execution and have the autonomy and resources to deliver regional marketing and sales success
  • Help adopt & approve sales and marketing technology required to define, assess, and refine the performance of key initiatives
  • Champion actionable consumer insights, market trends, and player behaviors to answer key franchise questions, surface new opportunities and represent our customers for key, franchise level decisions
  • Help identify and resolve key franchise level risks that impact customer satisfaction, communications, and critical marketing initiatives
  • Help build and foster strong relationships with key partners, agencies, vendors, consultants, and industry experts
  • Work with business development, account management, and marketing teams to create comprehensive partnerships with external platforms, services, and new media channels
  • Lead regular meetings with commercial stakeholders in Finance/Accounting, Product Management, Analytics, and Development to review and assess business performance
  • Work with our Consumer Products teams to expand Bungie ecommerce and international sales and rewards strategy
  • Collaborate with the Product Management team to create product solutions that amplify key events and launches while informing in-game commercial strategy
  • Partner with the Bungie International team on developing new business strategies to help broaden the reach of our worlds that inspire life-long friendships REQUIRED SKILLS
    • Experience building marketing strategies and executing tactical plans
    • Experience building and leading a marketing team
    • Proven track record of successfully taking new products to market and leading an ongoing live service
    • Ability to lead, manage, and influence large and diverse teams of people, including creative teams
    • Experience working with consumer insights and analytics teams
    • Experience working with platform, licensing, marketing, and other key business partners
    • Industry expertise, including expansive knowledge of large player communities and enthusiasm for videogames
    • Partnership experience with development, publishing, and platform partners to devise and orchestrate effective business strategy and tactics across the world based on empirical data, insightful analysis, competition benchmarks, thoughtful execution, and powerful, innovative ideas
    • Experience collaborating with games creators to successfully develop long-term franchise plans
    • Excellent communication skills, including public speaking
    • Excellent Microsoft Office skills and advanced proficiency in PowerPoint NICE-TO-HAVE SKILLS
      • Experience in development incubation processes, franchise strategy, and tactics in which you have seen great ideas succeed and fail in execution and learned from those experiences
      • Strong strategic thinking, problem-solving, business analysis, and data-informed decision-making capabilities
      • Be proficient with business intelligence tools working closely with analytics and services through an always learning mindset
      • Organized, detail-oriented, and able to manage multiple projects simultaneously

Keywords: Bungie, Bellevue , Global Franchise Director, Unannounced Project, Executive , Bellevue, Washington

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