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Senior Search & Social Ads Manager

Company: Coding Dojo, Inc.
Location: Bellevue
Posted on: May 12, 2022

Job Description:

This is a full-time remote position

Our ideal candidate for the position of Senior Search & Social Ads Manager: You are an individual who is an expert in paid media campaign management (Google Search, Facebook, Instagram, Programmatic, etc) and breath data to optimize performance. Ideally, you have proven experience in working closely with product marketing, web teams and media partners at delivering high quality leads that turned into revenue while maintaining an optimal ROAS. You will be a core member of our Performance Marketing team. ABOUT CODING DOJO Coding Dojo is an industry-leading coding bootcamp whose flagship program is unmatched: we teach 3 full stacks in 3 months- a mixture of which can include Python, MEAN, MERN, Rails, C#, or Java. This position is a rare opportunity to join a rapidly growing start-up and make a positive impact in many people's lives. At Coding Dojo we pride ourselves on possessing a culture of execution that caters to wave makers rather than wave riders. If you're interested in joining a diverse and dynamic team who value speed, continuous improvement, measurement, focus, accountability, and always attacking the gap, you'll feel right at home at Coding Dojo.
What You'll Do

  • This role is a foundational hire for Coding Dojo. You'll be one of the most senior marketers on the team and have the opportunity to make a large impact
  • Build and grow paid advertising channels managing to revenue growth and CAC targets
  • Lead marketing launches for new courses across paid channels, landing page experiments
  • Develop and maintain a comprehensive forecast model for Coding Dojo's lead generation growth
  • Optimize conversion from leads to customers through a variety of channels that may include landing pages, retargeting, email, and messaging
  • Constantly seek opportunities to improve our processes and methodology
  • Strive for analytical excellence maximizing return and increasing efficiency
    • 5+ years total experience in performance and demand generation marketing
    • 3+ years experience in owning strategy and day-to-day optimizations of social ad campaigns (FB & Instagram)
    • 3+ years experience owning strategy and day-to-day optimizations of paid search campaigns (Google Search)
    • Experience with tools such as Google Analytics, Google Ads (Search, GDN, Gmail, YouTube), Facebook Ad Manager, Google Tag Manager, Optimizely, Tableau, and Unbounce
    • Excellent analytical skills. You love Pivot Tables!
    • Comfortable managing Paid Search and Paid Social directly and eventually recruiting and training a junior analyst to co-pilot with you
    • An entrepreneurial spirit that thrives in a fast-paced, ambiguous environment that requires you to take things from 0-100 under minimal supervision
    • Ability to wear multiple hats on a regular basis and do whatever it takes to get the job done
    • Must have all or strive for all these attributes: leadership, ambition, mastery, motivation, intellectual curiosity, continual improvement, adaptability, and grit.
    • Must be able to take constructive criticism under a high-pressure environment.
    • True passion for CodingDojo's mission and a desire to learn to code yourself
      Preferred Qualifications
      • Experience at medium- or late-stage startups
      • Experience with Sales Ops (e.g. Hubspot CRM, Salesforce)
      • Experience with SQL and BI tools such as Looker

Keywords: Coding Dojo, Inc., Bellevue , Senior Search & Social Ads Manager, Executive , Bellevue, Washington

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