Sr. SEO Manager (Remote - US Only)
Company: StatBid
Location: Bellevue
Posted on: May 14, 2022
Job Description:
In early 2015, Roy Steves and Shilo Jones knew that there was an
opening in the market for a new kind of digital marketing agency.
They designed the business around a few core concepts:
- We love to talk shop. One of the most rewarding aspects of
their past careers had been meeting up with other eCommerce
professionals, and comparing notes on what worked, what didn't, and
what was learned. StatBid was to be a vessel for that sharing.
- We want to help, even outside our channel. An extension of the
first, this allows us to use our own eCommerce experience to
provide guidance and recommendations to those clients who could
benefit from it-and not just within Google Ads. Roy and Shilo's
passion extended to everything from attribution to margin
management to inventory planning.
- We want to work with the best, from anywhere. In another
diversion from our past experience, we decided to build StatBid as
an entirely remote team. While we'd have to relearn how to manage
and develop teams, as our in-office experience wouldn't port
directly, we would have access to talent from across the country,
and even the world.At Statbid, we're a small group, with around ten
full-time staff (including the founders), and a small host of
incredibly talented freelancers from around the globe. The team at
StatBid is learning quickly, improving daily, and helping produce
sustainable profit and growth for our clients.While our team is
remote, this position is currently limited to those working in the
U.S.
The Sr. SEO Content Manager has experience overseeing and executing
on a website's overall SEO strategy. This includes all facets of
SEO from keyword research and on page optimizations, to technical
SEO, content strategy and link building. They review organic search
performance, identify problem areas and opportunities and provide
actionable recommendations for improvement. They also have a
support team dedicated to assisting with specific SEO specialties.
The SEO Manager is often the first point of contact and the "face"
of StatBid for our clients, and is responsible for the clear
communication of expectations and results.The Sr. SEO & Content
Manager develops and oversees the organic search strategies for
clients related to technical SEO, on page SEO, link acquisition and
content creation. They will have, or develop, deep familiarity with
those contexts.Benefits & CompensationOur benefits start from day
one, with no probationary period. We want you have a flexible,
comfortable, and satisfying work life balance, and have built the
company around that ideal.
- Starting Salary: $85,000 DOE
- THREE weeks of vacation per year.
- A mental health day off every month.
- In addition to your vacation time.
- You could use this as a three day weekend every month!
- Avoid crowds by doing fun stuff on a weekday!
- 5 Paid Holidays per year.
- Up to 20 Hours per year PTO for Volunteering.
- We'll pay you to help your favorite charity, for example!
- Up to 40 hours per year of safe and sick time.
- We want you and your family happy and healthy!
- Health, dental, and vision insurance.
- 401k, with company match up to 4%.
Can Do
- You are especially strong in both written and verbal
communication (email, Slack, phone, video-conference,
in-person).
- You are proficient in Google Analytics and Google Search
Console.
- You have advanced experience using SEO research tools like
SEMrush and Ahrefs.
- You have used Screaming Frog or other web crawling tools to
analyze a website with at least 10,000 URLs.
- You have used Data Studio or similar reporting tools to create
custom reports from Google Analytics, Search Console, or other 3rd
party data source.
- You are familiar with and competent in executing data analysis
using spreadsheet or database tools (Google Sheets, Excel, Data
Studio, etc.).
- You have improved a site's authority score through link
acquisition methods that drove keyword ranking improvements.
- You will create SEO-optimized content designed to deliver
results, whether that be traffic, links, revenue, or all
three.
- You have experience executing a content audit-reviewing
existing content and providing optimization recommendations.
Will Do
- Improve your existing SEO skill set using our internal
knowledge base.
- Stay up to date on current events in SEO such as changing
algorithms, new tools, industry case studies and news.
- You are a team-oriented player and recognize your success, and
the success of our clients, is the success of the whole team.
- You embrace following the StatBid playbook (we don't work like
other agencies, after all), but also work collaboratively to
improve those standards.
- You are diplomatic and can say "no" to certain client requests
that we don't support while preserving the client
relationship.
- You seek ways to inform and train others around you, including
colleagues and clients.
Sources of Satisfaction
- You'll get to help continue the growth of our agency's SEO and
Content offerings in a collaborative environment where your voice
and opinions will be amplified.
- Due to the distributed nature of StatBid you have nearly
complete geographic flexibility and some flexibility when you do
your work (you'll need to have sufficient overlapping availability
with our clients and teammates).
- There are always new problems to solve, and a new tool or trick
to learn.
- Even operating within the StatBid playbook, you'll have the
autonomy to have a large impact on both our clients and StatBid
itself.
- There is also an expectation, with time allocated, for you to
improve the StatBid playbook helping us continually improve.
- You'll get to work with established companies with talented
teams that need a hand in driving their organic search strategy and
execution.
- You have great work-life balance, with somewhat flexible hours,
vacation time, sick leave, and mental health days off, and a team
that will support you and provide adequate coverage when
needed.
Sources of Dissatisfaction
- You'll have frequent demands upon your communication skills to
communicate with clients and ensure recommendations are implemented
in a timely manner.
- The double-edge sword that is the remote nature of StatBid can
create some feelings of isolation with plenty of distractions,
which requires someone that is predisposed to be disciplined and
self-motivated to succeed.
- The tools and techniques we use change continuously, so our
operational routines are never quite the same month over month, and
adapting can be stressful when those changes are especially large
or frequent.
- With continual problems to solve, there are always competing
priorities and occasional emergencies to triage. Task switching can
be taxing, if necessary.
- Some tasks are relatively repetitive, even monotonous. We try
to automate these whenever possible, but where that's not practical
or possible, they do need to get done.
We believe that a company's culture is an emergent property of its
people, not something that can be decided and approved upon by a
board, and then dictated to employees. As such, this isn't the
first version of the list, and may not be the last."The Seven Cs"
- Conscientious: Everyone is trying to make their businesses
successful, and each has their own journey toward that goal. We
must therefore maintain an empathetic foundation in our
interactions, with our peers, partners, clients, industry, and
world. We operate with respect and care, especially over
disagreement, but also in the way we individually, or collectively
as StatBid, deal with others.
- Candid: We strive to be as transparent and honest as possible.
Life's opportunities increase proportionally to our willingness to
have awkward conversations. While it's easy to share victories,
only through honest, candid assessment can we improve over time,
and help others to do the same.
- Collaborative: There's a saying: "If you want to go quickly, go
alone. If you want to go far, go together." While it's surprisingly
difficult to trace to an original source, it sticks in the public
consciousness for good reason-some things will call for the first
approach, others the second. StatBid is in the business of going
far, and that takes a team. Humans are such a successful species,
in part, due to our ability to combine our talents and experience,
and we embrace this opportunity.
- Creative: Our industry changes far too quickly to allow any
complacency. As a result, we must constantly be looking for new,
innovative, and creative ways to approach challenges. Creativity
demands the ability to step back, and find new perspectives on old
limitations. We will rise to the challenge.
- Clever: Not only should we try to be creative in our problem
solving, but our solutions themselves should display elegance. We
are energized by scrappy, innovative thinking, and our business
will be guided in no small part by that approach. This will allow
us to punch above our weight class, and out-maneuver potential
risks and barriers.
- Constructive: Everything we've built in the past can be
improved upon. We are attached to our output, not our tools, and so
we are always open to iterating on tools and processes, if it would
improve the results. We will also provide candid suggestions to
others who ask, and graciously consider suggestions that we
receive. This philosophy allows us to build better things in the
future.
- Non-Conformist: The seventh of our Cs only barely starting with
a "c" provides for the fact that creative solutions sometimes
require abandoning preconceptions and past standards. Our industry
changes quickly, and despite this, there are all kinds of baggage
that accumulate along the way. To mitigate this, we will always be
open to considering wildly alternative solutions. To paraphrase Tim
Ferriss: "Most people walk down the street on their legs. Does that
mean we walk down the street with our hands? ...Not usually, no."
But we also reject the idea that there is a single solution that
works for every business, or at every stage of that business's
life, and it's up to us to spot the difference.
Keywords: StatBid, Bellevue , Sr. SEO Manager (Remote - US Only), Executive , Bellevue, Washington
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