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Digital Marketing Manager

Company: undisclosed
Location: Bellevue
Posted on: August 8, 2022

Job Description:

What you'll do:Email campaigns management: -

  • Work on the development, execution, and management of various email campaigns -
  • Strive for outstanding email campaigns by understanding email marketing trends and innovation
  • Evaluate email marketing results and deliver on marketing performance as it supports the wider business strategy
  • Collect and evaluate performance metrics for marketing campaigns, social media, video, email and other activities.
  • Develop, deliver and optimize high-impact Email programs to deliver against engagement, conversion and revenue KPIsTeam management: -
    • Manage a team of copywriters; proofreading email campaigns and blogs, lead magnets and any collaterals submitted by the team members.
    • Provide constant support to the team members including daily meetings and training sessions -
    • Participate on project and cross-functional teams.
    • Prepare various marketing and digital engagement reports using Excel and website analytics.
    • Assist with budgeting and reporting, including weekly pacing, weekly business review, and monthly/quarterly forecasting as neededBlog management: -
      • Research, write and edit content to inform target audiences and promote services
      • Conduct project research from a creative and brand perspective.
      • Understand digital copywriting best practices, copy testing and performance data, with the ability to translate learnings into strategies
      • Maintain the highest standards of copywriting and exercise quality control.
        • Bachelor's degree in Marketing, Advertising, Communications or a related field
        • Previous experience with email marketing and digital content (required)
        • 1+ year of experience as a copywriter or journalist
        • Experience writing long-form content and blog posts
        • Able to comfortably and confidently present to all levels within the organization in both written and verbal communication
        • Impeccable attention to detail, excellent grammar and copywriting skills
        • 1 year of hands-on work experience with email marketing platforms (Mailchimp, Follow Up Boss, or similar) -
          • Automated flows (welcome series, browse & cart abandon, post-purchase, etc.)
          • Audience Segmentation
          • Personalization
          • Open rate optimization
            • Proficient in Microsoft Office products, with strong skills in Excel and Powerpoint, Wordpress, Mailchimp, Google Analytics, Google ads/Facebook ads -
            • Must be proactive, highly-organized, and capable of balancing multiple relationships and priorities simultaneously and successfully.
              We require the following materials if you wish for us to consider your application:
              • Two (2) writing samples and/or a link to your writing portfolio*
              • Your resume
              • A cover letter
              • Writing samples or portfolio links may be included with your resume
                • Health insurance
                • Dental Insurance
                • Vision insurance
                • 401k
                • PTO Salary 60k -

Keywords: undisclosed, Bellevue , Digital Marketing Manager, Executive , Bellevue, Washington

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