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Senior Content Marketing Manager

Company: SeekOut
Location: Bellevue
Posted on: November 20, 2022

Job Description:

SeekOut is seeking a Sr. Content Marketing Manager with a proven track record for driving demand generation and amplifying share-of-voice by creating and distributing content online to accelerate buyer and user engagements and enable revenue growth at scale. This person will report to the Sr. Director of Product and Content Marketing and will be a champion co-creator for SeekOut's content strategy overall, an early contributor to the emerging function within marketing, and a rockstar owner for execution and delivery across all aspects of the content marketing lifecycle. They will be responsible for creating content of various types, often as a primary author and also as an author-in-collaboration with other peers and SMEs both internal and external. They will partner closely with Product Marketing, Campaigns, Demand Generation, Product, Sales, and Customer Success, find where and which kinds of content fit across buyer/user journeys and devising how we measure impact and refine tactics and strategy ongoing.
Our Opportunity
You will be a part of SeekOuts Content Marketing Team and will work closely with clients, product marketing, product management, cross-marketing, development and sales to craft and launch market-facing materials that bring our brand and product messaging to life, that nurture and qualify new and expanded business opportunities, and that drive ever-increasing awareness, adoption, and retention. Marketing is responsible for partnering closely with sales to deliver growth targets that support new business and expansion revenue, so our Content Marketing team is critical to our presence in the market and our success generating that demand. This role is responsible for helping develop and deliver the content marketing strategy, inclusive of all assets supporting our buyers' and users' journeys, to enable us to deliver integrated campaigns, generate pipeline, and support customer growth and expansion. The ideal candidate operates with a growth mindset, a data-informed approach, strong collaboration skills, customer focused, and a relentless drive to deliver results.
About The Role

  • Lead or strongly contribute to content strategies supporting SeekOut's overall go-to-market strategies, supporting both new business and customer expansion for our existing and new products.
  • Develop and disseminate content supporting every stage of our buyer journey (growing and expanding the business) and our user journey (helping drive adoption, success, and retention) - including our website, marketing materials, white papers, blogs, case studies, webinars, eBooks, social media content, etc.
  • Adapt content across a variety of formats and a variety of channels, amplifying our brand and market presence, engaging and driving consumptions, and measuring and refining tactics.
  • Conduct market and customer research to understand where customer success rests and why, and then bring those stories to life, through assets that advocate for our customers in their best possible ways.
  • Research and analyze our competitors' content - everything from their websites, to their marketing materials, to their pitches and presentations. Clearly and concisely document and communicate your findings throughout the company to help us understand how our competitors are attracting attention and engaging our targets.
  • Communicate the value proposition of our Talent Acquisition platform and new features to all field facing teams and marketing functions. Youll develop collateral, content, and assets required to support sales and customer success teams, including sales decks, feature overviews, product videos, training materials, case studies, etc.
    What We Are Looking For
    • 5-7+ years of experience as a content marketer, product marketer, and/or campaign manager (or related field) in the B2B technology industry.
    • Experience defining helping to define a content strategy for both new and existing products or offerings.
    • Proficient understanding of SaaS technology, vernacular and landscape.
    • Exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making and impactful outcomes.
    • Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials in a technology sector.
    • Experience in HR/Recruiting tech preferred
      About Us
      SeekOut is a high-growth startup with headquarters in the Pacific Northwest. We empower companies to go beyond their existing tools to recruit diverse, hard-to-find, or unique talent. SeekOut was founded in 2017 by top executives and engineers from Microsoft with deep experience in search engines, messaging, machine learning, Artificial Intelligence, and natural language processing. Our AI-powered talent 360 platform enables talent acquisition teams to learn detail about any talent pool including hard to fill roles and the ability to source diverse talent. With best-in-class technology and breakthrough innovation, SeekOut pushes the boundaries of whats possible with talent discovery, analytics, and engagement. SeekOut was recently just added to the IA40 list for the top private companies building intelligent applications as well as GeekWire'sStartup of the Year. SeekOut just made a January 2022 announcement about raising $115 million in Series C funding and has been recognized as the number one Talent Intelligence Software and as the leader for Enterprise Diversity Recruiting software.
      Additional Information:
      SeekOut offers great benefits including health/vision/dental, transportation subsidies, 401k, education budgets, ability to work remotely, onsite parking (if/when we go back to the office), snacks/lunches, and more! We are an inclusive, open, energetic, caring team, that is learning and growing, pulling in the same direction to deliver out sized results, while still having fun.
      SeekOut condemns discrimination, racism, and racial injustice in all forms. Committed to attracting and retaining a diverse staff, SeekOut will honor your experiences, perspectives, and unique identity. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming. We are accelerating our efforts through our products and policies to take action and advance definitive, measurable policies and practices that eliminate racism and discrimination.
      SeekOut is proud to be an equal opportunity employer. We are committed to the inclusion of all individuals and will make reasonable accommodation for qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please contact HR@seekout.com.

Keywords: SeekOut, Bellevue , Senior Content Marketing Manager, Executive , Bellevue, Washington

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