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Campaign Manager Mobile Marketing

Company: Diverse Lynx
Location: Bellevue
Posted on: November 20, 2022

Job Description:




Job Title
Campaign Manager Mobile Marketing


Relevant Experience
5+


(in yrs.)


Technical/Functional Skills
5+ years of campaign management skills, ability to multitask effectively, and work cross-functionally


Experience as a project manager in an agile project environment


Content / HTML experience Content Testing and QA


Ability to thrive in a fast-paced, fluid environment


Ability to multi-task and manage stakeholders within a dynamic business environment


Extremely detail-oriented approach with strong analytical skills


Extensive understanding of digital marketing business practices


Knowledge of end-to-end campaign management processes


Excellent technical & analytical skills with strong business acumen


Previous experience working with Microsoft will be an added advantage


Passion to drive improvement in the overall customer experience


Experience working across multiple agencies/stakeholders and teams


Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting


Familiar with project management tracking tools like, Azure Dev Ops, MS Projects, Jira, etc.


Experience working with Braze platform


Experience Required
5+ years


Roles & Responsibilities
Hands-on co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.


Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.


Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email.


Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.


Track ongoing progress of projects and deliver timely updates to clients.


Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively


Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.


Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing


Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.


Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation


Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly


Education
Degree in Marketing, Business Administration, Communications, or related field


Work Location (State, City and Zip)
Bellevue, WA (open to remote)









Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.


Keywords: Diverse Lynx, Bellevue , Campaign Manager Mobile Marketing, Executive , Bellevue, Washington

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