Dir, Entertainment Product Marketing & Strategy, Emerging Segments
Company: T-Mobile USA, Inc.
Posted on: January 7, 2021
The Emerging Segments team at T-Mobile is responsible for
identifying new business opportunities, developing strategies and
business plans to support them and then driving go-to-market and
growth plans for those businesses. The Emerging Segments
Product Marketing and Strategy Director will lead a team of Product
Marketing and strategy managers to develop plans to drive
incremental growth in the Entertainment segment, including video,
games, music and advertising. Management of new and
existing relationships will require working across multiple groups
at T-Mobile, in addition to external business partners within the
Entertainment industry. This position offers a unique set of
opportunities at the convergence of the Media, Technology,
Telecommunications and Consumer Electronics and a chance to
influence the evolution of this fast-moving sector.
This position can be in either Bellevue, Washington or Overland
Park, KS. Other locations will be considered to address unique
What you'll do in your role:
Conduct high-level creative thinking and strategic visioning with
respect to both existing Entertainment products as well as white
For existing entertainment products, constantly evolve the
longer-term vision to ensure T-Mobile's products and services
continue to deliver innovative and customer first experiences.
Working across T-Mobile and industry leaders, develop innovative
product visions within the music, gaming and other digital
Develop strategic and business plans to achieve product visions,
including comprehensive market and competitive landscapes,
evaluation of T-Mobile abilities to innovate in the space and
routes to market, including assessment of build, buy or partner
Establish and maintain winning value-proposition for all
entertainment product solutions that support the financial
objectives of the business, ensuring pricing and promotions reflect
target subscriber economics and margins.
Evaluate Entertainment content trends and opportunities and evolve
content strategy to maximize consumer value propositions.
Manage the Entertainment Product Marketing group, including
recruiting/hiring, training/development, mentoring, performance
appraisal and compensation.
Develop KPIs across the Entertainment businesses to monitor
performance and achievement of goals.
Source and manage behavioral data, including usage, price
elasticity and consumption to influence product evolution.
Serve as the key liaison with product teams to develop and refine
product offerings to deliver innovative services, including
advanced features and functionality.
Responsible for achieving Advertising targets across Entertainment
products and services.
Build and maintain in-depth relationships with business unit
leaders across T-Mobile to facilitate development, launch and
growth of incremental business opportunities.
Advise on key strategic activities, including financial analysis,
due diligence, deal structuring, contract terms and
While the quality and accomplishments of a person's career will be
the determining factor, the finalist must have the following
Experienced Director who has a proven track record of leading teams
that deliver sustained, top-performing sales results; must have 10
years of progressive management experience in sales management
Must have a proven track record of driving sustained top-performing
At least 5 years of progressive people leadership, including
experience leading people managers
Bachelor's degree desired; MBA is a plus
Experienced managing capital, operating expense, and labor
Must have background in sales, retail, business development and
Experience establishing and directing strategic plans and
objectives with a successful track record of influencing senior
leaders and business units to achieve common goals
Strong verbal and written communication skills
Strong strategic planning skills in a complex environment
Possess a valid driver's license
The successful candidate will possess the following attributes:
10+ years of increasingly senior Product Marketing, strategy or
entrepreneurial experience, with a majority in media & technology
Experience developing, managing or growing subscription-based
consumer facing products or services.
Extensive knowledge and experience in digital media, including
video, game, music and IoT monetization, across various business
models, distribution channels and windows.
Deep knowledge in digital advertising, including architecture,
technologies and paths to monetization.
Demonstrated ability to develop innovative consumer facing
entertainment products and services that excite and delight.
Experience managing and developing a team of talented, driven and
Deep relationships with major media and technology companies.
Outstanding written and verbal communication skills, including the
ability to author and deliver concise storytelling
Master's degree or MBA with an emphasis in Marketing, Business,
Finance or Strategy from well-regarded institution preferred;
Bachelor's degree required.
As America's Un-carrier, T-Mobile USA, Inc. (NASDAQ: "TMUS") is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. The company's
advanced nationwide 4G and 4G LTE network delivers outstanding
wireless experiences for customers who are unwilling to compromise
on quality and value. Based in Bellevue, Washington, T-Mobile USA.
Inc. provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit
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processes the personal data of job applicants, please visit .
We Take Equal Opportunity Seriously - By Choice. T-Mobile USA, Inc.
is an Equal Opportunity Employer. All decisions concerning the
employment relationship will be made without regard to age, race,
ethnicity, color, religion, creed, sex, sexual orientation, gender
identity or expression, national origin, marital status,
citizenship status, veteran status, the presence of any physical or
mental disability, or any other status or characteristic protected
by federal, state, or local law. Discrimination or harassment based
upon any of these factors is wholly inconsistent with our Company
values and will not be tolerated. Furthermore, such discrimination
or harassment may violate federal, state, or local law.
We Take Equal Opportunity Seriously - By Choice
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions
concerning the employment relationship will be made without regard
to age, race, color, religion, creed, sex, sexual orientation,
gender identity or expression, national origin, marital status,
veteran status, the presence of any physical or mental disability,
or any other status or characteristic protected by federal, state,
or local law. Discrimination or harassment based upon any of these
factors is wholly inconsistent with our Company values and will not
be tolerated. Furthermore, such discrimination or harassment may
violate federal, state, or local law.
Keywords: T-Mobile USA, Inc., Bellevue , Dir, Entertainment Product Marketing & Strategy, Emerging Segments, IT / Software / Systems , Bellevue, Washington
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