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Sr Digital Business Manager

Company: T-Mobile
Location: Bellevue
Posted on: January 15, 2022

Job Description:

At T-Mobile, we strongly encourage everyone, including people of color, veterans, military spouses, individuals with disabilities, lesbian, gay, bisexual, transgender, queer and non-binary people, and parents to apply. We are an equal opportunity employer and welcome everyone to our team. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

The Senior Digital Business Manager delivers key outcomes through web/app experiences. This individual contributor leads in a matrixed cross-functional environment and mentors junior members of the team. This role exudes a high level of executive presence and possesses superior verbal communication. The role partners with Marketing, LoB, and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the efficient way and agreed quarterly targets are delivered. This role is bias to action and is results-oriented with accountability for Key Performance Indicators across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. This goal-focused position uses data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs.

This role drives experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration with lines of business, coordinated marketing, creative studios, customer care, UX, business insights, etc. The position reports on, analyzes, and uses historical data, site/campaign performance, and research to share strategy and prioritize work based on business impact. They influence and support new features and functionality launches to increase activations and support the overall customer experience.

This role operates autonomously; Designs web marketing strategy; Defines input and output goals; has strong executive presence and has command of channel health and success measurement; Experienced with tools and able to train other team members.

  • At least 18 years of age
  • Legally authorized to work in the United States
  • High School Diploma or GED
  • T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work. The CDC defines "fully vaccinated" as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination and consider requests for exemption from this requirement during the offer phase as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others.
    • Bachelor's Degree
      • 7-10 Years: Experience In Digital Marketing, Digital Merchandising, Ecommerce Or Similar Field
        • 4-7 Years: Experience Using Data And Metrics To Measure Impact And Determine Improvements
          • 4-7 Years: Cross-Functional Project Management Experience
            • 2-4 Years: Internet B2C Commerce Experience Responsible For Site Merchandising, Forecasting And Planning
              • 2-4 Years: Direct Experience Working In One Or More Of The Following Industries US Wireless (E.G., Carrier, OEM, Software Provider, Infrastructure Provider, Consulting Or Research Firm)
                • Process Improvement: Ability To Identify Process Improvements To Increase Team Efficiency And Cost Reduction
                  • Microsoft PowerPoint: Ability To Distill Complex And dynamic Strategies And Articulate Narratives Into Slide Format
                    • Microsoft Excel: Ability To Source And Manipulate Sophisticated Data Sets, Including Using Pivot Tables And V-Lookups
                      • Web Content Management: Skilled At Managing Content Portfolios And How To Govern Allocation And Optimize For Business Goals
                        • Market Research: Ability To Identify And Drive A/B Test Methodology And Implementation, Use Research Methods To Attain Customer Insights And Inform Strategy
                          • Analytics: Ability to Build Dashboards and Other Data Visualization Using Tools Like Adobe Analytics Or Tableau
                          • Segmentation: Ability To Develop Customer Segments And Tailored Content To Increase Engagement And Drive Business Outcomes
                            Okay. You've seen what we're looking for and you're up to the challenge. Here's what we can offer you in exchange for your outstanding work:
                            • Competitive base pay plus annual bonus potential
                              • Benefits for part-time and full-time associates
                                • Medical, dental and vision benefits
                                  • Matching 401(k)
                                    • An annual Employee Stock Grant, and a purchase plan that gives you the chance to grab TMUS stock at a discount
                                      • Generous paid time-off programs
                                        • Phone service discounts
                                          • Education reimbursement
                                            • Serious growth potential for your career!
                                              This is the opportunity to do something special and be part of a company revolutionizing the wireless industry. And we couldn't do it without someone like you. So, what do you say? Isn't it time you explored what could become the career move of a lifetime? We invite you to apply today!
                                              • Own and drive web strategy to deliver business outcomes
                                                • Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance
                                                  • Use valuable trends through data analysis, mapping the customer path, defining customer segmentation, conceptualizing marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key partners to execute this roadmap
                                                    • Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help advise traffic strategies and product roadmap
                                                      • Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement KPIs to further business outcomes
                                                        • Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences
                                                          • Build artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying takeaways to optimize results
                                                            • Find opportunities for efficiency and automation and work cross-functionally on implementation
                                                              • Communicate marketing objectives, strategy, and achievements to senior leaders and key partners
                                                                • Act as business investor and customer advocate to champion efficient digital experiences
                                                                  • Use consumer and market data and insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital
                                                                    • Lead transformation through continual optimization and building efficient and scalable processes
                                                                      • Codify findings and share best practices across teams
                                                                        • Supports team initiatives and creates an inclusive environmentEqual Employment Opportunity

                                                                          We take equal opportunity seriously-by choice.

                                                                          T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Sr Digital Business Manager, IT / Software / Systems , Bellevue, Washington

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