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Director, Integrated Brand Marketing and Planning

Company: T-Mobile
Location: Bellevue
Posted on: June 1, 2024

Job Description:

Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!As the leader for Integrated Brand Marketing and Planning, you will be responsible for the development and execution of marketing strategies that support T-Mobile's brand vision, positioning, and growth. You will oversee the annual and quarterly plan management, ensuring that all marketing activities are aligned with the brand objectives, performance metrics and customer insights. You will also create and drive marketing strategies for key brand moments, such as product launches, promotions, events, and partnerships that showcase T-Mobile's value proposition, differentiation, and innovation. You will work closely with cross-functional teams, including marketing, creative, media, digital, social, PR, experiential, and analytics, to deliver integrated and effective marketing campaigns that drive brand awareness, consideration and, ultimately, help T-Mobile to win customers for life.Job Responsibilities:

  • Lead and support the development of marketing strategies for subscription content partnerships, such as Netflix, Hulu, and Apple TV+, and how they fit into the overall brand advertising plan. Also, T-Mobile's sports and entertainment sponsorships, such as MLB, Las Vegas Grand Prix, and more driving brand awareness and consideration with fans.
  • Lead the Un-carrier pipeline and roadmap for Un-carrier moves and the annual postpaid consumer marketing calendar.
  • Track priority of products and proof points, channel planning, and messaging rotations.
  • Lead, train and mentor a team of impactful Senior Marketing Managers, providing guidance, feedback, and coaching.
  • Keep abreast of the latest trends, best processes, and innovations in the marketing industry, and share insights and findings with the broader marketing organization.---Experience:
    • 10+ years experience in marketing, with at least 5 years in a leadership role.
    • Experience and successful track record of storytelling for a brand, plus developing and driving impactful and innovative brand marketing campaigns across multiple channels and platforms.
    • Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate customer insights, brand objectives, and performance metrics into actionable marketing strategies.
    • Strong communication, presentation, and storytelling skills.
    • Ability to influence and collaborate with senior leaders and cross-functional teams.
    • Passionate and enthusiastic about T-Mobile's brand vision, positioning, and growth!
    • Flexible and adaptable to changing priorities and fast-paced environment.
    • Proficient in Microsoft Office, Google Suite, and project management tools.
    • Bachelor's Degree in Business or Marketing Required; Masters Preferred.
    • Ability to communicate effectively across team and organizational boundaries to drive and develop consensus.
    • Strong communication and people skills
    • Agile and Adaptive
    • Listen and understand a variety of points of view balancing concerns with data for better decision making
    • Analytical problem solver; applies multiple technical solutions to application operational problems
    • Collaborative, yet influential
    • Flexible, self-starter, and comfortable working in a rapidly changing environment
    • Desire for a high level of responsibility and ownership and ability to work with minimal supervision
    • Creative problem solver and solutions provider
    • Ability to prioritize multiple projects; detail oriented and organized------* At least 18 years of age* Legally authorized to work in the United StatesTravel:Travel Required (Yes/No):YesDOT Regulated:DOT Regulated Position (Yes/No):NoSafety Sensitive Position (Yes/No):NoWashington Pay Range : $174,900.00 - $236,700.00The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering---medical, dental and vision insurance, a flexible spending account, 401(k), employee stock---grants, employee stock purchase---plan, paid time off and up to paid 12 holidays - which total about 4 weeks for new full-time employees and about---2.5 weeks for new part-time---employees annually - paid parental and family leave,---family building benefits, back-up care, enhanced family support, childcare subsidy,---tuition---assistance, college coaching, short and long term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there- eligible employees can receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits,---check out---.--- Never stop growing!T-Mobile doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward.T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile, Bellevue , Director, Integrated Brand Marketing and Planning, IT / Software / Systems , Bellevue, Washington

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