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Digital Optimization Testing Manager

Company: T-Mobile
Location: Bellevue
Posted on: June 6, 2021

Job Description:

The Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns across all company digital channels and brands, driving incremental business value every day. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements. The Digital Optimization Testing Manager provides consulting services to a variety of stakeholders as a subject matter expert in Digital Optimization, as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization best practices, governance and process improvements for company wide A/B Testing practices.

At least 18 years of ageLegally authorized to work in the United StatesHigh School Diploma or GED

Skilled In Agile, Kanban And Lean MethodologiesExperience Working With Websites (Required), Social Media And E-Mail Campaign Platforms; Strong Knowledge Of Digital Marketing Or E-Commerce (Required)Web Development: Comfortable With Web Basics Such As JavaScript, CSS, jQuery, Angular, And HTML; Able To Troubleshoot Using Browser Developer ToolsBachelor's Degree: Computer Science, Marketing, UX/Design Or Equivalent Degree 4-7 Years: Experience In Fast-Paced, Ever Evolving, High-Volume Organization.4-7 Years: Managing Optimization Projects From Inception To Completion For Large Scale E-Commerce Or Content Marketing SitesProject Management: Ability To Manage Multiple Projects In Highly-Matrixed Organizations, Often With Competing PrioritiesExperienced In Development And Management Of Workforce Management Plans To Ensure Optimized Resource UtilizationOptimization: Subject Matter Expertise In Digital Optimization Methodology With Solid Understanding Of Statistics Related To Hypothesis Testing - In Particular, Determining Statistical Relevance And Confidence In ResultsAnalytics: Strong Analytical Skills To Measure, Manage, Analyze And Report On Key Performance Indicators With An Ability To Translate Data Into Actionable Insights And Communicate Results And Next Steps Clearly And CompellinglyStrong Understanding Of Enterprise-Wide Web Analytics Tools Such As Adobe Analytics, As Well As A Comprehensive Understanding Of Targeting Capabilities In Optimization Tools With Solid Understanding Of DMP Such As Adobe Audience Manager Advanced Knowledge Of Digital Optimization A/B Testing Tools (Adobe Target Preferred.)

Plan & execute optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional stakeholders from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development. Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict. Own A/B testing process with stakeholders from intake to feasibility to creation to analysis to results and recommendations. Proactively communicate status of projects and manage deliverable/launch expectations with all stakeholders.Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns. Communicate the results of optimization program to a broad audience of stakeholders and executives. Promote culture of testing and optimization within department and across the company. Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.

Equal Employment Opportunity

We take equal opportunity seriously-by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Digital Optimization Testing Manager, Other , Bellevue, Washington

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