Sr Digital Marketing Manager, Brand Affinity & Network

Company: T-Mobile
Location: Bellevue
Posted on: June 6, 2021

Job Description:

Come join us to strengthen our best-in-class brand! You will own and drive web and app strategies that build strong brand affinity for our products, features, and services. You will help amplify our position of being famous for our Network and drive brand love for loyalty programs like T-Mobile Tuesdays across all our web and app properties.

With your outstanding communication skills and executive presence, you will partner with Marketing, Product, and Creative teams to ensure enterprise campaigns are delivered in the digital channel in the optimal way and agreed quarterly targets are delivered. You have a bias towards action and are accountability for critical metrics across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. You thrive using data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs.

• At least 18 years of age
• Legally authorized to work in the United States
• High School Diploma or GED
• Pre-employment background screen
• BA in marketing or related field
• 7-10 years experience in Digital Marketing, specifically Ecommerce or online/app merchandising; consumer/B2C industry experience is highly preferred
• 7-10 years experience using data and metrics to measure impact and create improvements; experience using Adobe Analytics or Tableau a plus.
• 7-10 years cross-functional project management experience
• Ability to distill sophisticated and multidimensional strategies, articulate narratives and influence product/tech and A/B test roadmaps
• Success working in highly-matrixed organizations
• Exhibit stellar problem solving and resolution skills with the ability to work effectively across partners while maintaining quality and attention to detail.
• Strong experience in using customer feedback to inform priorities and strategies.

#LI-CK1

• Own and define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant insights to optimize campaign and site performance.
• Use valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key partners to execute this roadmap. Use consumer and market data and insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap.
• Define and execute tactics, test plans, and optimization across web for prospect and customer flows that deliver against acquisition and engagement KPIs to further business outcomes.
• Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences.
• Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results.
• Communicate marketing objectives, strategy, and achievements to senior leaders and key partners.
• Act as business investor and customer advocate to champion optimal digital experiences; seek opportunities for efficiency and automation and work cross-functionally on implementation.
• Lead transformation through continual optimization and building efficient and scalable processes.

Equal Employment Opportunity

We take equal opportunity seriously-by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Sr Digital Marketing Manager, Brand Affinity & Network, Other , Bellevue, Washington