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PR Account Manager - Consumer

Company: Waggener Edstrom
Location: Bellevue
Posted on: June 6, 2021

Job Description:

Overview

Retail is at an inflection point, accelerated by the pandemic. With this change has brought new and exciting communications innovations for the way retail brands connect with consumers. From livestreams to social shopping to influencers as retailers, brands like Microsoft store are reinventing what it means to be a retailer in this digital first world. As part of the Microsoft Store communications team, you will have a role in shaping what these efforts look like and connecting comms to commerce. In this role you will be responsible for campaign development and execution for key selling moments like holiday and back to school as well as finding creative ways to shine a spotlight on Store's community initiatives such as Black Girls Code. Strong media relations and a hunger for inserting brands into the cultural conversation are keys to success. You will be surrounded by a team of trend watchers and media mavens who will be your partners in crime in telling stories that connect people, product and purpose. The Microsoft communications team is world class and there is no better training ground to hone your craft and grow your career.

WE Communications is looking for a driven, experienced Account Manager who is excited about driving stories for one of the biggest tech companies worldwide. This person is passionate about working with people, leading a team and counseling clients. The Account Manager is responsible for day-to-day client management and satisfaction, serving as the point of strategic integration and counsel for the team. This position will manage, plan, and execute on earned and owned media programs.

This role is open in several locations including Seattle, Portland, San Francisco and New York.

Responsibilities

What you'll be doing at WE:

  • Managing and growing senior level client relationships to assure internal and external stakeholders alignment, by negotiating and managing client expectations and satisfaction
  • Identifying and driving digital/social media strategies; either standalone or as elements of communication plans
  • Developing and executing integrated communication plans
  • Providing strategic counsel to key clients and serving as a trusted advisor on clients and competitors
  • Informing, educating, and influencing existing and potential future clients directly on WE value and positioning relative to competing agencies
  • Building awareness and showcasing capabilities, talent, and results internally and externally
  • Serving as project manager in preparation and delivery of organic growth or new business proposal content and in-person pitch meetings
  • Sharing industry POV and strong understanding of shifts and opportunities in the competitive agency landscape.
  • Identifying global, digital, and social communications trends; educating clients/agency in understanding the importance of social media engagement
  • Assuring internal and external stakeholders are aligned
  • Serving as primary day-to-day contact with clients; proactively engage on issues
  • Participating in budget and resource management; tracking team utilization
  • Managing career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values

Qualifications

What you've been able to accomplish:

  • Bachelor's degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience.
  • 5 years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 3 years of management experience required
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

Who We Are:

WE is one of the largest communications and integrated marketing agencies in the world. We're independent, we're all about our people - both our clients and our employees - and we believe in the power of communications to move audiences to positive action.

For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals - including technology, healthcare, consumer, and brand purpose - translates into insights and strategies that are informed, current and credible.

We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people's lives.

Equal Opportunity Statement

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

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Keywords: Waggener Edstrom, Bellevue , PR Account Manager - Consumer, Other , Bellevue, Washington

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