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Sr Business Manager, Digital Steering & Conversion Strategy

Company: T-Mobile
Location: Bellevue
Posted on: June 6, 2021

Job Description:

Come join our Growth & Optimization team! You will own and lead the conceptualizing, managing, and executing of growth and optimization strategies that unlock incremental business value and accelerate ecommerce share of enterprise. You will collaborate with and influence cross-functional partners to drive awareness and adoption of products and services that drive step-change improvements in conversion. You will use your strong command of data to inform aggressive test roadmaps based on return on investment sizing methodologies. They will define framework for prioritization of experiment library and partner with business and product teams to scale successful opportunities.

You embrace experimentation and learning and are energized by the spirit of continual improvement. The position requires a high level of cross-functional teamwork, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. This position reports on, analyzes, and uses historical data, previous test/campaign performance, and research to inform and optimize tactics. They will influence and support new features and functionality to increase digital sales and support the overall customer experience.

  • At least 18 years of age
  • Legally authorized to work in the United States
  • High School Diploma or GED
  • Pre-employment background screen
  • Bachelors Degree
  • 7+ years experience Digital Marketing, Digital Merchandising, eCommerce, or similar field.
  • 5+ years experience using data and metrics to measure impact and resolve improvements. Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau.
  • 5+ years cross-functional project management experience; project scoping, forecasting, and planning, budget management, risk management and change control management.
  • Experience handling content portfolios and how to govern allocation and optimize for business goals.
  • High comfort level with current marketing measurement practices and attribution methods; Shown ability to transform customer behavior data and analysis into meaningful tactics and trends.
  • Proven track record to identify and drive A/B test methodology and implementation; using quantitative and/or qualitative research methods to attain customer insights and advise strategy.

Strategy & Growth Acceleration

  • Own and drive digital growth & optimization strategy to increase conversion, spanning switcher consideration, prospecting, acquisition, retention, churn reduction, cross-sell, win-back, and saves.
  • Define and execute digital tactics, test plans, optimization, and success measurement across web/app customer flows that deliver against growth OKRs.
  • Use deep understanding of our prospective and base customers, its audiences & segments, problems & what drives desired behavior to advise traffic shaping strategies, promotions, and influence product roadmap.
  • Combine customer insights, product and business acumen, analytics, and a creative eye to launch and optimize campaigns and deliver ambitious experimentation roadmap.

Analysis, Optimization & Scale

  • Act as business owner and customer advocate to champion optimal digital experiences.
  • Use performance, behavioral, customer, and market data and insights to analyze and optimize to outcomes.
  • Develop hypotheses for test-and-learn plan for improving experiences and campaigns across key areas in Digital.
  • Find opportunities to expand existing success metrics that measure customer conversion and quality of customers acquired.
  • Lead transformation through continual optimization and building efficient and scalable processes.

Channel Management & Communication

  • Build artifacts needed for success, including planning materials, impact sizing and forecasts, performance measurement, and learning application to optimize results.
  • Seek opportunities for efficiency and automation and work cross-functionally on implementation.
  • Effectively communicate program goals, strategy, and achievements to senior leaders and key partners.
  • Exhibit stellar problem solving and issue resolution skills with the ability to work optimally across partners while maintaining quality and attention to detail.

Equal Employment Opportunity

We take equal opportunity seriously-by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Sr Business Manager, Digital Steering & Conversion Strategy, Other , Bellevue, Washington

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