Global Channel Marketing Operations Manager
The Global Channel Marketing (GCM) team is responsible for
creating, executing and optimizing a portfolio of integrated
marketing programs and campaigns to drive Partner referred leads
("Sourced pipeline"), Partner-led revenue ("ARR") and other
As a key member of the GCM team, the Global Channel Marketing
Operations Manager (GCMOM) is responsible for the strategy,
implementation, and lifecycle management for the technology stack
the entire GCM team utilizes. The infrastructure includes, but is
not limited to Partner Relationship Management (PRM) on Averetek,
Marketing Automation platform on Marketo, Partner segmentation and
lead management on Salesforce.com, BI reporting on Tableau & Excel,
market research and more.
Reporting to the Director of Global Channel Marketing, he/she
will work closely with Channel Marketers around the globe,
corporate Marketing OPS and CRM experts, BI analysts, and Demand
Strategy - Developing a scalable, integrated MarTech
infrastructure roadmap and data management strategies for our
global channel teams, establishing platform objectives, analytics
and KPI measurement approaches.
Partner Relationship Management (PRM) Platform owner - Designing
and implementing the strategic, technical, and process roadmap to
support and accelerate our global go-to-market efforts across the
Partner Lifecycle (Recruitment, Onboarding, To Partner, and
Through/with Partner, and Retention). Train, enable and support
global marketers on how the PRM can be leveraged to support their
regional strategies and channel partners.
Primary liaison to corporate Marketing Operations and CRM Teams
- GCOMM engages and collaborates directly with marketing operations
and CRM leaders and subject matter experts to identify gaps,
document and articulate requirements and desired outcomes,
prioritize development efforts, and act as the team lead.
Field Alignment and Readiness - Partner with Channel marketers
around the globe to ensure that our teams are aware, prepared and
are accountable for their individual roles in supporting and
managing the content and campaign lifecycle within their respective
markets. Create internal and external field briefings, promotions
and incentives for utilization of MarTech tools.
Analytics and KPI Expert - Partner with GCM team to ensure that
all GTM programs have clear and measurable success metrics,
partners with Marketing OPS to ensure the measurement plan and
infrastructure is in place, and championing a "test and learn"
optimization approach. Analyzes channel marketing program
performance and offers recommendations to increase yield, ROMI, and
Internal Advocacy and Global Best Practice Sharing - Support and
contribute to internal communication vehicles to update, educate
and share success stories to Concur and SAP stakeholders. Shares
and syndicates operational and analytical best practices and
strategies with Concur's regional field marketers around the
10-20% Travel and reasonable schedule flexibility to interact
with global marketers is expected.
The scope of role may expand or change as new channels emerge
and Concur's MarTech stack evolves.
Position Competency and Skill Requirements:
Education, Experience & Training
3-5+ years of experience in B2B marketing. 2+ years hands-on
experience in a marketing operations role as a technical project
manager, digital producer, marketing automation, CRM or analytics
Hands-on experience with modern digital marketing tools and
channels, including content management systems (CMS), marketing
automation (email marketing, landing pages, lead capture), content
portals, virtual and field events, social media, and more.
Bachelors degree in marketing, business or related field.
Project Management (PMP or similar) certificate, technical product
certification (CRM, MA or CMS), or similar certification a
Power user of Word, Excel and PowerPoint. Tableau / BI, HTML or
CMS skills a plus.
Ability to pass an SAP background check.
Critical Performance Competencies:
Cross-functional project management skills, including vendor
management, are essential.
Communication skills, written, verbal and presentation.
Requirements gathering, technical documentation skills, and
marketer enablement tool development skills are key.
Working familiarity with Agile workflow and technical project
management tools (JIRA, etc.).
Excellent discovery, listening, collaboration and influencing
High level of attention to detail and quality assurance.
Analytical thinking, with a "test and learn" mindset to measure
and optimize program performance and return.
Ability to work in a fast paced environment and prioritize
Team player and ability to develop rapport and trust quickly
with internal and external stakeholders. Takes ownership of
projects and demonstrates accountability to our customers, partners
Displays an intellectual curiosity and ongoing desire to become
an expert on our industry, SAP Concur's MarTech stack and roadmap,
and a passion for innovation and creativity as a marketer.
Results-oriented with a relentless drive to win and grow our
Displays a high degree of personal integrity and commitment to
SAP's Concur's culture of diversity and respect for others.
Displays passion for & responsibility to the customer
Hires, develops & rewards great people
Displays leadership through innovation in everything you do
Displays a passion for what you do and a drive to improve
Displays a relentless commitment to win
- Displays personal & corporate integrity
Concur is an Equal Opportunity Employer. All qualified
applicants will receive consideration for employment without regard
to race, ethnicity, color, national origin, religion, sex,
protected veteran status, disability status, or any other
characteristics protected by federal, state or local law. We are
committed to hiring and valuing a global diverse work team.
Concur is a dynamic, growing and fast-paced organization. As
such, successful employees are able to work in a fast-paced
environment, managing multiple priorities often times under tight
deadlines. This typically requires working a 40+ hour work week to
accomplish performance objectives. With that, Concur offers
flexibility as to the specific working hours that may be required
or available depending on your role.
Concur is a SaaS company. Employees must be technically savvy
with the ability to use the computer/keyboard and telephone to
conduct business. The ability to creatively problem solve to our
core value of 'Leadership through innovation in everything we do'.
Many positions within Concur are customer facing so written, verbal
and interpersonal communications skills are required for a majority
of opportunities with Concur.
Confidentiality and our core value 'Personal and corporate
integrity' are critical components being that Concur is a publicly
traded company and working towards building a great, enduring
Concur participates in E-Verify to confirm work
We are an Equal Opportunity Employer and do not discriminate
against any employee or applicant for employment because of race,
color, sex, age, national origin, religion, sexual orientation,
gender identity, status as a veteran, and basis of disability or
any other federal, state or local protected class.