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Digital Marketing Manager, Retention

Company: T-Mobile
Location: Bellevue
Posted on: June 8, 2021

Job Description:

Come join our Base & Retention team! You will execute digital engagement and retention strategies that unlock incremental business value via web and app. You will maintain a deep understanding of customer audiences and their needs to advocate outstanding experiences, products, and promotions that drive adoption of products, increase customer satisfaction, drive base expansion, and reduce problems that lead to customer loss. You will define success measurement and performance reporting and accelerate business impact by using data to inform web merchandising tactics, campaign optimization, and customer flows for T-Mobile across our digital properties.

You embrace experimentation and learning and are energized by the spirit of continual improvement. The position requires a high level of cross-functional teamwork, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. Close partnership is required with other CRM business functions across inbound & outbound communications, planning, product, and optimization to create unified customer touchpoints.

  • At least 18 years of age
  • Legally authorized to work in the United States
  • High School Diploma or GED
  • Pre-employment background screen
  • Bachelors Degree
  • 5+ years experience in Digital Marketing, Digital Merchandising, eCommerce or similar field.
  • 5+ years experience in project management and using data and metrics to measure impact and resolve improvements.
  • Proven track record to identify and drive A/B test methodology and implementation.
  • Ability to navigate a cross-functional environment with outstanding verbal and written communication skills.
  • Experience developing customer segments and tailored content to increase engagement and drive business outcomes.

#LI-CK1

Channel Management & Communication

  • Define and execute web & app activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance.
  • Seek opportunities to expand existing customer engagement metrics, drive account expansion, and cross-merchandise relevant products & services.
  • Track, respond to, and anticipate customer friction points that cause customer churn.
  • Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying takeaways to optimize results.
  • Communicate marketing objectives, strategy, and achievements to key partners.

Analysis, Optimization & Scale:

  • Act as business owner and customer advocate to champion optimal digital experiences.
  • Use performance, behavioral, customer, and market insights to analyze and optimize to outcomes.
  • Develop hypotheses for test-and-learn plan for improving experiences and campaigns across key areas in Digital.
  • Lead transformation through continual optimization and building efficient and scalable processes.

Equal Employment Opportunity

We take equal opportunity seriously-by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Digital Marketing Manager, Retention, Other , Bellevue, Washington

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