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Manager, Creative Direction (B2B)

Company: T-Mobile
Location: Bellevue
Posted on: June 9, 2021

Job Description:

  • This position may sit in Overland Park, KS; Reston, VA; Atlanta, GA; Frisco, TX

We're continuing to redefine the future of wireless and looking for an experienced creative visionary to help us do it.

As the Un-carrier, we changed wireless forever. We abolished barriers, cut the BS and eliminated mind-bending costs and complexities. We sparked a wireless revolution. We led by example and forced an entire industry to follow. But this was just the start.

At our core - we love our customers. We put people first, treat them right and change the rules in their favor. We're a company with a beating heart that sees people over numbers. We celebrate differences - knowing we're better together than apart, and we're inspired to change the world for the better.

Our future is in redefining wireless. Not what is, but what will be. In bringing choice, value and simplicity to customers in entirely new ways. In reimaging a connected world for all - without limits. And while other companies focus on who much they can chargewe dream of what customers can do. Frictionless, end-to-end experiences. On their terms. Technology in the service of people. Not the other way around.

It's this unstoppable mindset and our mission of becoming the best in the world at connecting customers to their world that inspires us every day.

Our creative is judged at the speed of a thumb flick, and with less than 6 seconds to tell a story, the work better be interstellar. Good creative and good execution tell stories cross-platform, through sequential narratives, experiences, and offers, and connects it all seamlessly. It brings the brand to life in ways that engage and drive an authentic conversation. It's purposeful, impactful and always elevates the brand.

Okay, enough about us. The rest of this is about what you're capable of and the next step YOU want to take in your career.

Manager, Creative Direction leads a creative team of copywriters, designers and art directors, focusing on email communications to the T-Mobile for Business base and prospect customers. We plan on rapidly expanding to include video/content for other marketing channels. We're looking for an experienced B2B Creative Director who has done it it all: concept development, art direction, content strategy, writing, collaboration (internally and externally) and most importantly, execution. You'll help develop T-Mobile for Business visual brand identity as well as brand voice.

You will work directly with T|Studios senior leadership, marketing leaders, and the creative, digital and production groups to build industry leading B2B sales and marketing communications. This role also requires an ability to work closely with executive leaders within the company to translate their thinking and/or strategy into creative executions, presentations and engaging content.

  • Bachelor's degree in Marketing, Advertising, or design-related field.
  • 4-7 years creative experience with agency, studio, production company, or in-house teams
  • Proven track record of leading teams to deliver bar-raising work in a B2B environment
  • Portfolio of work with major brands and examples of B2B marketing comms
  • Ability to provide innovative creative ideas while adhering to brand guidelines.
  • Strong understanding of Direct Marketing techniques.
  • Ability to optimize creative based on results and handle multiple projects simultaneously.
  • Guide and implement the creative ideation, vision and design feel across multiple email initiatives.
  • Effectively visually assemble and implement email ideas to drive exceptional visual story development of concepts; leading and working with others on design mockups for a variety of email communications.
  • Manage and guide the efforts to prepare and convey the email creative idea / concept for presentation from the creative team up to and including executive leadership.
  • T-Mobile's success is due to our ability to craft a motivational story around people and our purpose. We create content that speaks with, not at people. You should be able to guide copywriters, designers and steer work against this mission.
  • Possess the ability to take ownership of ideation / creative initiatives and related decisions.
  • Work effectively with and influence creative team members and other key stake holders in defining the vision of national and local email campaigns and ongoing projects.
  • Partner with creative team members and Studio Managers in overseeing the email creative process throughout the entire project lifecycle.
  • Work independently and proactively. You can take a Brief - or more often, a conversation - and turn it into an idea. You know when to get others involved, and how to work with peers inside and outside Creative team
  • Present your team's work thoroughly and thoughtfully and stand behind every creative decision.
  • Aren't precious about your work. Don't get us wrong - we want passionate Creative thinkers. But we also want Creatives seasoned enough to know when to push back, when to take feedback, and when to move on.

Equal Employment Opportunity

We take equal opportunity seriously-by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Bellevue , Manager, Creative Direction (B2B), Other , Bellevue, Washington

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