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Wine & Spirits Sales Representative - King County

Company: Youngs Market Co
Location: Bellevue
Posted on: June 12, 2021

Job Description:

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Job Description Summary:

Join us as a Sales Representative in the Wine & Spirits Industry on our King County Convenience Store Sales Team at Republic National Distributing Company / Young's Market Company!

As a Convenience Store Sales Rep, you will maximize the sale of our beverages in the Convenience Channel through effective account management, selling execution, and communication resulting in the achievement of company and supplier objectives. This route has high earning potential with over 100 store accounts you will own.

Job Description:

Key Responsibilities

CHANNEL & ACCOUNT MANAGEMENT: As a Convenience Channel Sales Representative, you plan time and activities to ensure achievement of company and supplier established goals and sales objectives within assigned accounts by:

  • Conducting presentations in all assigned territories pertaining to our products.
  • Effectively executing core brand and item distribution and volume through various qualitative drivers - distribution, displays, cold boxes, shelf resets, and other opportunities.
  • Following the established guidelines for a complete sales call.
  • Establishing and following an efficient and economical routing pattern that ensures assigned accounts are serviced and merchandised as needed.
  • Identifying opportunities, developing and implementing 'Account Action Plans'.
  • Developing monthly, weekly and daily written plans for execution in conjunction with teammates, Manager, and Portfolio Directors.
  • Creating customer business building concepts to increase shelf share and volume.
  • Working collaboratively with supplier personnel to develop product knowledge, assist with presentations and activate account action plans.
  • Being responsible for all aspects of servicing and merchandising within assigned accounts.
  • Developing an effective partnership with accounts
  • Building positive relationships and an effective partnership with the ultimate decision maker in all assigned accounts.
  • Gaining knowledge of the specific customer's business operations and coordinating multiple and diverse options for selling the company's products to each.
  • Having extensive knowledge of the brands and knowing in-depth features and benefits of each compared to the competition.
  • Ensuring 100% distribution of all authorized SKU's in cold box and on shelf in all assigned accounts.
  • Ensuring feature price promotions and display merchandising support from the assigned territory chain account buyers.
  • Communicating issues, opportunities and market intelligence with appropriate management through written, electronic and verbal means.
  • Maintaining up-to-date, accurate territory and account records.
  • Submitting prompt and accurate reports.
  • Following company policies and procedures.

SELLING: Convenience Channel Sales Representatives are expected to obtain objectives and revenue growth by:

  • Selling concepts and consulting with the customer on strategies that will collectively enhance both business models.
  • Building relationships and an effective partnership with the ultimate decision maker in assigned accounts.
  • Utilizing pricing and promotion strategies, marketing opportunities, servicing, merchandising and category management skills.

COMMUNICATING: Convenience Channel Sales Representatives are expected to serve as information resources for, and conduits between, the field and the company's management by:

  • Communicating issues, opportunities and market intelligence through effective written, electronic and verbal means.
  • Communicating activity-based accomplishments and any sales that need to be transmitted.

Job Specific Competencies

Sales Tasks & Activities: Knowledge of processes, tools, techniques and theory behind selling the organization's products or services.

Knowledge of Customers & Sales Channels: Knowledge of specific customer's business operations and ability to coordinate multiple and diverse options for selling the organization's products and services to each. Knowledge of and ability to utilize customer profile and information.

Knowledge of Product Line: Knowledge of specific products and associated development process and strategy.


  • 2+ years of sales experience.
  • Excellent communication, negotiation, analytical and objection handling skills.
  • Knowledge of industry products and channels.
  • Experience and knowledge of Microsoft Office Suite - Excel, Word, PPT, Outlook.
  • Ability to work independently while managing multiple tasks and meet deadlines.
  • Excellent oral and written communication skills.
  • Effective organizational and time management skills.
  • Ability to develop strong relationships with internal and external customers.
  • Valid driver's license, auto insurance, reliable vehicle, and clean DMV record.
  • Requires the use of your personal vehicle to drive from account to account. You will be reimbursed for business related driving expenses.
  • Bachelor's degree in related field, or equivalent experience.
  • Walk, stand, climb ladders, balance, reach with hands and arms, stoop, kneel, crouch or crawl daily.
  • Ability to lift 50 pounds repeatedly.


  • 2+ years of experience in the beverage industry.
  • Previous grocery or retail experience.
  • Experience with Sales tools like Diver and ReportHub.
  • Industry certifications to include: CSW, CSS, WSET, Court of Master Sommeliers, Sake Specialist.
  • Or to acquire: CSW/CSS in the first 6 months after hire.

  • Proven abilities to develop selling strategies targeted to enhance wine and spirit sales within an account.
  • Proven track record of successful selling.
  • Availability for occasional evening sales calls and events.
  • Ability to work with management, colleagues, and customers throughout the business and industry at every level.
  • Key attributes: entrepreneurial self-starter, ambitious personality, accountable and action oriented.


Enjoy a career with us!

Keywords: Youngs Market Co, Bellevue , Wine & Spirits Sales Representative - King County, Other , Bellevue, Washington

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