Social Media Marketing Manager, LATAM (Bilingual Spanish & English)
Company: The Pok--mon Company International
Location: Bellevue
Posted on: March 18, 2023
Job Description:
Get to know The Pok--mon Company InternationalThe Pok--mon
Company International, a subsidiary of The Pok--mon Company in
Japan, manages the property outside of Asia and is responsible for
brand management, licensing, marketing, the Pok--mon Trading Card
Game, the animated TV series, home entertainment, and the official
Pok--mon website. Pok--mon was launched in Japan in 1996 and today
is one of the most popular children's entertainment properties in
the world.Learn more online at Pokemon.com and on Facebook
(facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter
(twitter.com/pokemon), and Instagram (instagram.com/pokemon).
Get to know the roleJob Title: Social Media Marketing Manager,
LATAMJob Summary: Communicates the corporate image or products
through social media networks and tools. Monitors company online
communities and presence. Makes initial responses to inquiries,
complaints, comments and other contacts generated through social
media and coordinates escalations or further communications;
analyzes responses to social media activities and makes
recommendations. Represents the company message to online
communities, media, analysts and the general public at large.
Maintains and builds relationships with social network influencers
to create marketing opportunities and drive favorable "buzz" and
coverage. Writes, edits and produces social network page, blog and
microblogging content for internal and external communications.FLSA
Classification (US Only): ExemptPeople Manager: No
What you'll do
- Act as the as the primary point of contact for TPCi's social
media marketing endeavors for LATAM audiences and serve as the team
lead with internal and external partners.
- Develop unique and fan-focused social media campaigns to drive
acquisition and retention of Pok--mon fans in the LATAM
region.
- Monitor and analyze LATAM social media channels to build a
community of followers, enhance engagement, and report on the
success of social media projects and campaigns.
- Oversee the social media editorial calendar for LATAM to meet
organizational and promotional marketing goals and beats.
- Oversee social media creative, copy and project deliverables
while conducting quality assurance along the way.
- Actively work with the entirety of the Digital Consumer
Engagement team to create synergy between all consumer-facing
digital platforms and channels (I.e., Email, Streaming, Community,
etc.).
- Represents the company message to online communities, media,
analysts and the general public at large.
- Define and evolve KPIs for TPCi social channels and marketing
campaigns with an emphasis on meaningful measurement and actionable
key learnings.
- Regularly monitor industry trends, providing timely POVs and
insights on platform updates, competitor activities, tools and
applications.
- Select and manage vendors for social media and digital
engagement initiatives.
What you'll bring
- Five (5) to seven (7) years of related professional
experience.
- Bilingual in English and Spanish with excellent written,
verbal, and interpersonal communication skills in both
languages.
- Expertise in social media management; knowledge of how to
leverage social media platforms to achieve business goals.
- Experience in a variety of social media platforms including
Twitter, TikTok, YouTube, Instagram, Facebook.
- Functional experience with social media publishing, listening
and reporting tools and software.
- Understanding the "always on" nature of social media with a
willingness to work off-hours as needed to ensure best practice,
channel security, brand safety, and timeliness of messaging.
- Experience developing compelling social media campaigns and
effective content strategies. Demonstrated understanding of diverse
audiences including gamers, anime fans, TCG players and geek
culture in general.
- Experience creating, implementing, measuring, and reporting on
campaign and content performance.
- Proficiency in Microsoft Office Suite.How you'll be successful
- Passion for Pok--mon: Develops an understanding of the Pok--mon
brand, the impact it has on our people, culture, business, fans,
and communities, and applying that knowledge and passion to
everything you do.
- Challenging the Expected: Approaches challenges with curiosity
and creativity, embracing the possibility of failure as an
opportunity to learn something new, develop innovative ideas, solve
complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by
leading with empathy, listening to others, seeking out different
perspectives, and taking personal responsibility for decisions,
actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote
high standards, looks for new ways to learn and improve, and
embraces a growth mindset to seek and apply feedback from others in
an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships,
adopting a "team first" mentality and working collaboratively to
solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and
needs of our customers and stakeholders, making them feel heard and
important, and embracing these learnings to continue delivering a
unique Pok--mon experience.What to expect
- An employee first culture
- Company events that celebrate the spirit of Pok--mon
- Competitive cash-based compensation programs
- Base salary range: $102,000.00 - $152,000.00 This range is
applicable for the labor market where the role is intended to be
hired. It is common for TPCi to start employees below the midpoint
of the range. Final base salary is directly related to each
candidates qualifications and experience uniquely.
- 100% employer-paid healthcare premiums for you
- Generous paid family leave
- Employer-paid life insurance
- Employer-paid long and short-term income protection
insurance
- US Employees: 401k Employer Matching
- UK/IRE Employees: Pension Employer Contributions
- Fitness reimbursement
- Commuter benefit
- LinkedIn learning
- Comprehensive relocation package
- Hybrid work environment
The above statements are intended to describe the general nature
and level of work being performed by people assigned to this role.
They are not to be construed as an exhaustive list of all
responsibilities, duties, and skills required. Employees may be
required to perform duties outside of their normal responsibilities
from time to time, as needed. For roles in the United Kingdom,
candidates will need the right to work. In some cases, and for some
roles, the Company may be able to arrange a visa. For roles in
Ireland, this role requires candidates to have the right to live
and work in the Republic of Ireland. However, we welcome
applications from all nationalities and may consider supporting an
employment permit application, in appropriate and suitable
cases.Internal Job Code: MK.DISM.P3Internal Job Profile: Social
Media Relationships Specialist (IC3)
#LI-CK1 #LI-Hybrid
Keywords: The Pok--mon Company International, Bellevue , Social Media Marketing Manager, LATAM (Bilingual Spanish & English), Other , Bellevue, Washington
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