Sr Marketing Analyst

Company: Aerotek
Location: Bellevue
Posted on: April 10, 2021

Job Description:

Description:Our client is looking to hire a Senior Marketing Analyst to lead analytics on Paid Digital Marketing and Personalization. As a critical member of the digital analytics team, you will be collaborating with partners across digital marketing channels to fuel cutting-edge programs by owning the analytical insights and in-depth testing to inform data-driven decision-making. This position is integral to empowering the digital marketing team with actionable insights that grow channels and their incremental contribution to the bottom-line. You will help identify opportunities through data, design tests and build measurement frameworks that will help inform the effectiveness of our marketing efforts across various channels and how best can we optimize these efforts to grow our business. This position will report to the Director of Digital Analytics.Responsibilities: Supports Paid Marketing efforts on Search, Social, Affiliate etc. by building measurement approaches, standardized reporting and providing ad-hoc analyses to answer business-critical questions. Provide insights on marketing campaign performance to drive campaign efficiency and growth. Build relevant KPIs to monitor the effectiveness of client's marketing campaigns/channels and personalization efforts. Responsible for tracking, reporting, and analyzing the performance of marketing and personalization activities, ad-hoc analytic requests, and development/automation of regular reports. Partner with Marketing to design, deploy and track A/B tests to help identify marketing strategies that drive the most customer engagement with the company brand Build marketing attribution solutions that help measure incremental impact of our campaigns and return on ad spend in order to optimize our marketing efforts. Develop cross channel insights that will help us better target our customers with timely and relevant marketing messages. Responsible for ensuring data accuracy and remedying inaccuracies with precision and speed.Skills:sql, marketing analysis, paid media, marketing analytics, digital marketing, a/b testing, marketing operations, tableauTop Skills Details:SQLAnalystPaid Media Marketing AnalyticsDigital MarketingAdditional Skills & Qualifications:Preferred Qualifications/Skills: Bachelors' Degree is required 2+ work experience in Paid Media Marketing Analytics 4+ years of paid digital marketing analytics, marketing operations, or digital marketing experience. Very strong analytical skills 4+ years of analytics experience that has helped shape very strong SQL and excel skills. Proven skills in reporting, analyzing data and making actionable recommendations grounded in insights driven by data. Experience with building data visualizations using tools like Tableau is a plus. Succinct, proactive communication; translate data analytics into business solutions Comfortable to work with people from a broad range of backgrounds from highly technical to marketing to sales/business Experience successfully driving projects while managing multiple stakeholders (internal and external).Experience Level:Expert Level About Aerotek:We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Keywords: Aerotek, Bellevue , Sr Marketing Analyst, Professions , Bellevue, Washington