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Marketing Analyst

Company: Ursus
Location: Bellevue
Posted on: January 15, 2022

Job Description:

Job Title: Marketing Analyst Paid Search
Location: Bellevue, WA
Duration: 1 Year

Description:

  • We are seeking a talented Marketing Business Analyst to shape and execute our search engine
  • marketing strategy. You will be responsible for planning and executing day-to-day operations,
  • reporting, budgeting, and optimization of ***'s Paid Search campaigns in Focus Verticals. Paid
  • Search is an integral part of ***'s broader Performance Marketing organization and serves as one
  • of the key growth drivers of the business. With unmatched inventory *** is unique among online
  • retailers, and with huge scale comes massive marketing investments to connect sellers and buyers.
  • Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature best
  • practices across markets and 3) strategically invest in platforms and tools to improve operations. This
  • is a fantastic opportunity for an individual who is detail-oriented, enjoys working in an result-driven
  • team, is methodical, takes ownership, and can quickly synthesize KPIs.Responsibilities
    • Campaign execution, optimization, and ongoing monitoring
    • Define/manage campaign objectives in a fast paced, ever-changing environment
    • Analyze campaign performance, contextualize trends, spot outliers, opportunities for
    • improvement
    • Influence campaign strategy staying aligned and working towards achievable outcomes
    • Work with cross-functional teams to leverage expertise, decipher technical requirements and
    • inform solutions
    • Collaborate with business stakeholders to establish clear marketing goals and deliverables
    • Ad hoc issue investigation and quantification of business impact
    • Communicate results consistently and clearly
    • Contribute to test ideation hypothesis, measurement, design
    • Create and organize regular reporting documents and status updatesTop 3 Skills
      • Data analytics - Strong data mining skills, proficient with Excel, SQL, adept at data
      • visualization
      • Data driven mindset - Ability to evaluate and optimize marketing campaigns to improve ROI
      • Project management - Experience with planning and leading projects end-to-endRequirements
        • Bachelor's degree in business, finance, applied mathematics or related field preferred
        • 2-5 years professional experience
        • General knowledge of Search Engine Marketing a plus
        • Ability to conceptualize business problems and solving them through data analysis
        • Curious in nature and enjoys sleuthing data to identify insights
        • Works well independently while maintaining collaborative relationships with team
        • Strong oral and written communication skills comfortable presenting to groups
        • Strong personal work ethic, including personal initiative and ownership
        • Ability to manage multiple projects simultaneously and balance priorities
        • Experience with SQL scripting and self-serving on data from multiple data platforms
        • Working knowledge of analysis techniques - regression, clustering, prediction
        • Hands on experience with R, Scala, Python or equivalent tools a plus
        • AdWords experience a plus
          IND123

Keywords: Ursus, Bellevue , Marketing Analyst, Professions , Bellevue, Washington

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