Sr. Brand Analyst
Company: Blue Nile
Location: Bellevue
Posted on: May 12, 2022
|
|
Job Description:
We embrace a culture of adaptability. Our teams are committed to
innovation, creativity and collaboration. We value hard-work,
flexibility and curiosity and collaborate to creatively solve
problems, constantly improve and implement meaningful changes. Our
team celebrates achievements and is inspired by success.
The Opportunity
We believe there are moments in life that have great meaning to
people, which don't fall on the calendar of the traditional
milestone occasions for fine jewelry gifting. We are here for the
daily wins and the big life events alike. We are revitalizing our
brand, product and customer experience to drive future growth and
leadership and make Blue Nile our customer's jeweler for life.
If you are ready to demonstrate your leadership capabilities in a
category centered on "brilliance", Blue Nile is your place. Blue
Nile is currently seeking an Sr. Brand Analyst. Do you have a way
with manipulating numbers and data? Do you enjoy transforming data
into insights? Do you wonder how insights help in business
decision-making? This is an exciting opportunity in the growing
field of data analytics as it applies to the performance marketing
function at Blue Nile. The analyst will also be responsible for the
creation of models to optimize spending on marketing initiatives,
as well as for creating and measuring specific performance metrics
as it relates to different facets of marketing such as ROAS, lift,
customer behavior. Finally, the analyst will present results and
insights, with recommendations for optimization, to leadership.
Primary Duties and Responsibilities:
Measure the value of our media investments through attribution of
media exposure to prospective customer online and offline actions,
and reading incrementality test results
Perform comprehensive analysis of traffic, the conversion funnel,
and ROI to make recommendations and implement strategies for
improvement
Apply advanced analytic techniques such as machine learning, data
mining and statistical modeling to design and implement
mathematical models and algorithms to solve real-world marketing
problems
Work with the Data team to evolve our LTV and ROAS models to
support new offline channels and conversion events that drive our
user acquisition strategy
Systematically analyze results across programs, campaigns and
segments and make actionable recommendations for improvement
Execute test and learn recommendation
Develop analytical insights through assumption testing and
sensitivity analysis and perform complex data analysis
Prepare data in support of analytics, and assist with the delivery
of comprehensive analytics projects on optimization
Support construction of executive level presentations and present
complex analytical findings in clear, concise, and
decision-impacting manner
Ad hoc issue investigation and quantification of business
impact
Basic Qualifications:
An undergraduate degree in a quantitative discipline (Economics,
Statistics, Engineering, Applied Mathematics)
Ability to conceptualize business problems and solving them through
data analysis
Excellent written and oral communication skills, including an
ability to communicate across business areas
Ability to prioritize and delivery on multiple threads of work in a
fast-paced environment
Strong personal work ethic, including personal initiative and
ownership
3-5 years of professional experience in online marketing,
e-commerce, or equivalent role with an analytical bend
Experience in one or more of the following is a must: Linear TV,
Podcast, Direct Mail, OTT
Preferred Qualifications:
Data sleuth (e.g., data source identification, feasibility of
joins, determines data reasonableness based on business
insight)
Knowledge of data mining and analytic methods such as Clustering /
Cluster Analysis, Factor Analysis, Regression Models, Logistic
Regression, Predictive Modeling, optimization models, etc.
Hands on experience with R, Stata or equivalent tools
Other advanced degree in the above-mentioned discipline is a plus,
or equivalent expertise/experience in data analytics
What we Offer
Medical, Dental, and Vision Healthcare Coverage
401(k) with Company Match
Paid Vacation
Competitive Salaries
Business Allowance
Employee Discount
Employee Referral Bonus
Keywords: Blue Nile, Bellevue , Sr. Brand Analyst, Professions , Bellevue, Washington
Click
here to apply!
|