Sr. Product Marketing Manager - Core Branded Products
Company: T-Mobile USA, Inc.
Location: Bellevue
Posted on: May 1, 2025
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Job Description:
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures
that employees get the same big love we give our customers. All
team members receive a competitive base salary and compensation
package - this is Total Rewards. Employees enjoy multiple
wealth-building opportunities through our annual stock grant,
employee stock purchase plan, 401(k), and access to free,
year-round money coaches. That's how we're UNSTOPPABLE for our
employees!
*** This position will be located in Overland Park, KS, Frisco, TX
or Bellevue, WA. This is not a remote role, we are a hybrid
environment requiring at least 3 days a week in office.***
T-Mobile's core-branded products provide customers with exceptional
value and experiences they cannot get from other big brands. As a
Sr. Product Marketing Manager - Core Branded Products, you will
generate product awareness, influence consideration, and drive
revenue by defining product roadmaps and marketing strategies for
T-Mobile's branded products. Products and strategies should align
with T-Mobile values and deliver exceptional experiences that
delight customers.
You will be the voice of the customer and support all stages of a
products lifecycle, ideation through end of life. You will own
business needs for the product roadmap, establish economic
positions, obtain needed approvals, create marketing strategies,
and own the overall story of products supported. You will partner
with Corporate Strategy, Brand Management, GTM, Pricing and
Promotions, Supply Chain, Product Development, and other
internal/external groups.
Success in the role is achieved by deeply understanding customer
needs, industry trends, economic impacts, and opportunities for
T-Mobile. You will need to translate insights into meaningful
executive presentations, Marketing Requirements Documents (MRD),
value propositions, and marketing plans. You will need to partner
with and influence others to ensure T-Mobile branded products
receive desired awareness and consideration.
You will be accountable for monitoring KPIs, achieving targets, and
reporting status to senior leadership. Goals are achieved through
taking the lead, guiding others, and delivering results.
Key Responsibilities:
Develop and implement comprehensive product roadmap s and market
ing strategies for core branded products, ensuring differentiation
in the marketplace and alignment with business goals. Support the
entire product lifecycle from concept to launch, and beyond,
ensuring consistent messaging and customer engagement.
Conduct market research and competitive analysis to identify
customer needs, trends, and potential opportunities for
differentiation. Utilize customer feedback, surveys, and analytics
to define and/or fine-tune messaging, value propositions, and sales
enablement materials.
Partner closely with product management, brand, and sales teams to
craft messaging, build product narratives, and ensure product
offerings meet customer needs. Work with the digital marketing and
creative teams to develop compelling content and campaigns for
multiple channels.
Lead the development of, and influence execution , of integrated
marketing campaigns for new product launches, feature updates, and
ongoing promotions. Oversee messaging for product collateral,
digital assets, presentations, and other marketing materials to
ensure cohesive messaging across all touchpoints.
Support the sales team by providing them with training messaging
and other resources to effectively communicate product benefits and
drive sales. Conduct product briefings, develop competitive
comparison cards, and collaborate with sales leadership to ensure
alignment.
Establish KPIs to measure the effectiveness of product marketing
efforts and continuously optimize campaigns for maximum impact.
Analyze performance data to adjust strategies as needed to drive
success toward goals .
Lead and/or mentor cross-functional team members. Foster a
collaborative and innovative environment to encourage growth and
creative problem-solving.
Education:
Work Experience:
Knowledge, Skills and Abilities:
--- At least 18 years of age
--- Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):Yes. Approximately 5%.
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
Base Pay Range: $119,600 - $215,700
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful
candidate in the role. The successful candidate's actual pay will
be based on various factors, such as work location, qualifications,
and experience, so the actual starting pay will vary within this
range.
At T-Mobile, employees in regular, non-temporary roles are eligible
for an annual bonus or periodic sales incentive or bonus, based on
their role. Most Corporate employees are eligible for a year-end
bonus based on company and/or individual performance and which is
set at a percentage of the employee's eligible earnings in the
prior year. Certain positions in Customer Care are eligible for
monthly bonuses based on individual and/or team performance. To
find the pay range for this role based on hiring location, click
here .
At T-Mobile, our benefits exemplify the spirit of One Team,
Together! A big part of how we care for one another is working to
ensure our benefits evolve to meet the needs of our team members.
Full and part-time employees have access to the same benefits when
eligible. We cover all of the bases, offering medical, dental and
vision insurance, a flexible spending account, 401(k), employee
stock grants, employee stock purchase plan, paid time off and up to
12 paid holidays - which total about 4 weeks for new full-time
employees and about 2.5 weeks for new part-time employees annually
- paid parental and family leave, family building benefits, back-up
care, enhanced family support, childcare subsidy, tuition
assistance, college coaching, short- and long-term disability,
voluntary AD&D coverage, voluntary accident coverage, voluntary
life insurance, voluntary disability insurance, and voluntary
long-term care insurance. We don't stop there - eligible employees
can also receive mobile service & home internet discounts, pet
insurance, and access to commuter and transit programs! To learn
about T-Mobile's amazing benefits, check out
www.t-mobilebenefits.com .
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have
a corporate ladder-it's more like a jungle gym of possibilities! We
love helping our employees grow in their careers, because it's that
shared drive to aim high that drives our business and our culture
forward. By applying for this career opportunity, you're living our
values while investing in your career growth-and we applaud it.
You're unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions
concerning the employment relationship will be made without regard
to age, race, ethnicity, color, religion, creed, sex, sexual
orientation, gender identity or expression, national origin,
religious affiliation, marital status, citizenship status, veteran
status, the presence of any physical or mental disability, or any
other status or characteristic protected by federal, state, or
local law. Discrimination, retaliation or harassment based upon any
of these factors is wholly inconsistent with how we do business and
will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an
individual with a disability and need reasonable accommodation at
any point in the application or interview process, please let us
know by emailing ApplicantAccommodation@t-mobile.com or calling
1-844-873-9500 . Please note, this contact channel is not a means
to apply for or inquire about a position and we are unable to
respond to non-accommodation related requests.
Keywords: T-Mobile USA, Inc., Bellevue , Sr. Product Marketing Manager - Core Branded Products, Advertising , Bellevue, Washington
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